What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more.

Wired / Samanth Subramanian

Meet the Macedonian teens who mastered fake news and corrupted the U.S. election →

“Between August and November, Boris earned nearly $16,000 off his two pro-Trump websites. The average monthly salary in Macedonia is $371.”

What else we were reading on February 15

Recode / Jason Del Rey

Marty Baron explains what it will take for the Washington Post to call a Trump lie a lie →

“‘I think we should call things false when we know they’re false … and we have,’ Baron said. But using the word lie ‘does suggest that you know [the person] knew it was false’ and said it anyway. ‘Absent evidence of that,’ Baron said, don’t expect the Washington Post to use the L word in reporting about the current administration.”

Wired / Andy Greenberg

Edward Snowden’s new job: Protecting reporters from spies →

Snowden is focusing on “how to protect reporters and the people who feed them information in an era of eroding privacy—without requiring them to have an NSA analyst’s expertise in encryption or to exile them­selves to Moscow.”

Poynter / Melody Kramer

Meet the wildly popular blogger chronicling President Trump one day at a time →

“Matt now has more than 48,000 newsletter subscribers (and an enviable open rate over 50 percent) and is on pace to receive more than 2.5 million pageviews in February.”

Digiday / Lucia Moses

How platforms get publishers to play the access game →

“We are seeing huge uplift, and I don’t think we would have if we had stayed on the edges.”

Wired / Carl Brooks Jr.

Inside Blavity, the startup on a quest to be the news source for black millennials →

“Roughly 60 percent of the articles and videos on the site are submitted by readers, then edited by Blavity’s staff.”

Digiday / Brian Morrissey

The Outline’s Josh Topolsky: There’s too much sameness in digital media →

“New digital brands get on the scene and say, ‘I’ve got to get to 20 million [visitors], 50 million, whatever.’ It’s not about cultivating a brand or a voice. We could have the coolest ad product in the world, but it doesn’t matter if we’re not good, interesting and different and mean something to the audience we want to reach.”

Digiday / Jessica Davies

The New York Times’ international ambitions hinge on programmatic advertising →

“The goal: to foster closer relationships with U.K. and pan-Europe agencies and marketers on bespoke programmatic deals, and build the kind of long-term relationships with clients that it has in its core U.S. market.” —LO

The Wall Street Journal / Lukas I. Alpert

Gizmodo Media Group is using Facebook ads to target potential Trump administration leakers →

“One thing we know about Donald Trump is that there are a lot of things Donald Trump doesn’t want people to know about. If you’ve reached this page, you might have information about the conduct of Donald Trump or his administration that you’d like people to know about. Here’s how you can tell us,” the site explains.