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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Poynter / Rick Edmonds / May 2
“Like many peer companies, the Star Tribune is looking for the next phase of growth to come from paid digital subscriptions, with an expected revenue increase of 20 percent a year. But unlike many, the Star Tribune is not starting late from a tiny base. Its current digital-only total is roughly 50,000. The company expects digital advertising to keep growing 7.5 percent a year and print circulation revenues to show modest growth, too. Add it all up, and the Star Tribune has shown total revenue growth in a few years like 2014 and small declines in the range of 1-2 percent for the rest.”
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