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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
BuzzFeed News / Ryan Broderick / Dec 6
“So, in less than two weeks, what you end up with is this: A Change.org petition with fewer than 1,500 subscribers gets talked about on a local radio station. The radio appearance is written up by a local news site. The article is shared to a local Facebook page. Thanks to an algorithm change that is now emphasizing local discussion, the article dominates the conversation in a small town. Two men from the same suburb then turn the petition into a Facebook event. A duplicate petition goes viral within the local Facebook groups. Then a daily newspaper writes up the original petition. This second article about the petition also goes viral. So does the original petition. And then the rest of French media follows.”