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“Looking at the graph, we can see that we did not lose any user: people are still reading our stories, published on our website and on Facebook. About 40% of our mobile traffic today is on Instant Articles, while the other 60% still comes to our website.”
“The Amazon-owned purveyor of audiobooks (and advertiser on every podcast ever created) now lets you clip up to 45 seconds of whatever you’re listening to, and share it with your friends or the world.”
“The Guardian publishes around 600 pieces of content every day, which often accounts for more than 24 hours of uninterrupted reading. Not only is it impossible to read them all, but with one-size-fits-all promotion channels (single homepage per edition, Facebook groups, Twitter feeds), it’s also impossible to promote them all. Readers end up missing out on a lot of niche content they would have been interested in.”
“When you come back out into free distribution, you have to totally change things like headlines and style of content, so as to encourage a much broader set of people to remember to come back to your site.”
Daily Recap, Weekend Reads, Pulse of Longwood, and, soon, a daily newsletter on the drug industry.
Rutenberg is taking over the late David Carr’s column, and he devoted his first piece to the relationship between the media and Donald Trump. —JL
North America overall will see 3.6 percent growth in 2016, with an average of 3.1 percent growth a year forecast between 2015 and 2018 as “declining network television ratings erode U.S. ad spend growth,” according to the agency ZenithOptimedia.
“The work taking place this weekend builds on audience interviews, research, and meetings previously conducted by the Trust Project to identify user needs and the core elements that underpin trustworthy news. With that, the Society for News Design helped assemble cross-functional teams and designed a two-day design sprint to take primary research and bring it to life via usable and provocative prototypes.”
“Jacobin has in the past five years become the leading intellectual voice of the American left, the most vibrant and relevant socialist publication in a very long time.”
“The $52.3 million offer prevailed over a competing bid from the parent company of the Los Angeles Times, which faced an antitrust battle in its effort to build a media empire stretching from the Mexican border to Los Angeles.”
“He has posted more than 15,000 tweets per day since joining Twitter in August 2009. Who he is and what motivates him remains largely a mystery.”
“While reach-hungry publishers like Vice aren’t hiding these partners from advertisers, these ad buys are considered the digital equivalent of mortgage-backed securities: mixed in with the premium inventory is lesser-quality placements.”
“When there’s a lull, the Internet creates something. So what color is this dress? And then that becomes a live event.”
The new figure was announced at Monday’s iPhone SE launch event. Apple had said in October that Apple News had 40 million active users.
The iPhone SE starts at $399 for 16 GB; preorders start March 24.
“The investment, effective immediately, will allow Billy Penn to add several positions in editorial, design, development and events and sales. In addition, the investment calls for Spirited Media to launch new brands in other local markets.”
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All the latest headlines and insights from the world of digital journalism and publishing. Our daily newsletter is a must-read from newsrooms to executive suites.
Nearly there — check your email.
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