What We’re Reading

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more.

LinkedIn Pulse / Xavier Grangier

What the French newspaper Libération has learned from publishing on Facebook Instant Articles →

“Looking at the graph, we can see that we did not lose any user: people are still reading our stories, published on our website and on Facebook. About 40% of our mobile traffic today is on Instant Articles, while the other 60% still comes to our website.”

What else we were reading on March 21

Wired / David Pierce

Audible wants you to spread its new audio clips like memes →

“The Amazon-owned purveyor of audiobooks (and advertiser on every podcast ever created) now lets you clip up to 45 seconds of whatever you’re listening to, and share it with your friends or the world.”

inso / Sébastien Cevey

On leaving the Guardian: Dreams of digital journalism →

“The Guardian publishes around 600 pieces of content every day, which often accounts for more than 24 hours of uninterrupted reading. Not only is it impossible to read them all, but with one-size-fits-all promotion channels (single homepage per edition, Facebook groups, Twitter feeds), it’s also impossible to promote them all. Readers end up missing out on a lot of niche content they would have been interested in.”

Digiday / Jessica Davies

After dropping its paywall, The Sun focuses on rebuilding traffic →

“When you come back out into free distribution, you have to totally change things like headlines and style of content, so as to encourage a much broader set of people to remember to come back to your site.”

Stat / Rick Berke

Stat launches a bunch of new email newsletters →

Daily Recap, Weekend Reads, Pulse of Longwood, and, soon, a daily newsletter on the drug industry.

The New York Times / Jim Rutenberg

Jim Rutenberg published his first New York Times media column →

Rutenberg is taking over the late David Carr’s column, and he devoted his first piece to the relationship between the media and Donald Trump. —JL

The Hollywood Reporter / Georg Szalai

Digital ad spending is projected to overtake TV globally as the biggest ad category in 2017 →

North America overall will see 3.6 percent growth in 2016, with an average of 3.1 percent growth a year forecast between 2015 and 2018 as “declining network television ratings erode U.S. ad spend growth,” according to the agency ZenithOptimedia.

Society for News Design / Greicy Mella

A Society for News Design conference last weekend looked at how news orgs can design for trust →

“The work taking place this weekend builds on audience interviews, research, and meetings previously conducted by the Trust Project to identify user needs and the core elements that underpin trustworthy news. With that, the Society for News Design helped assemble cross-functional teams and designed a two-day design sprint to take primary research and bring it to life via usable and provocative prototypes.”

Vox / Dylan Matthews

Inside Jacobin: how a socialist magazine is winning the left’s war of ideas →

“Jacobin has in the past five years become the leading intellectual voice of the American left, the most vibrant and relevant socialist publication in a very long time.”

Los Angeles Times / Andrew Khouri

Digital First purchase of O.C. Register parent approved by bankruptcy judge →

“The $52.3 million offer prevailed over a competing bid from the parent company of the Los Angeles Times, which faced an antitrust battle in its effort to build a media empire stretching from the Mexican border to Los Angeles.”

FiveThirtyEight / Carl Bialik

The world’s most prolific Twitter user tweets mostly about nothing →

“He has posted more than 15,000 tweets per day since joining Twitter in August 2009. Who he is and what motivates him remains largely a mystery.”

Variety / Andrew Wallenstein

Vice Media traffic plummets, underscoring risky web strategy →

“While reach-hungry publishers like Vice aren’t hiding these partners from advertisers, these ad buys are considered the digital equivalent of mortgage-backed securities: mixed in with the premium inventory is lesser-quality placements.”

Bloomberg / Sarah Frier, Felix Gillette, Brad Stone

The future of Twitter: A Q&A with Jack Dorsey →

“When there’s a lull, the Internet creates something. So what color is this dress? And then that becomes a live event.”

Twitter / Benedict Evans

Apple says Apple News now has 50 million active users →

The new figure was announced at Monday’s iPhone SE launch event. Apple had said in October that Apple News had 40 million active users.

Apple

Apple announces 4-inch iPhone SE and 9.7-inch iPad Pro →

The iPhone SE starts at $399 for 16 GB; preorders start March 24.

Billy Penn / Chris Krewson

Gannett, nation’s largest newspaper company, invests in Billy Penn parent →

“The investment, effective immediately, will allow Billy Penn to add several positions in editorial, design, development and events and sales. In addition, the investment calls for Spirited Media to launch new brands in other local markets.”