If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
Alex Blumberg, CEO and co-founder of Gimlet Media: “People who like public radio like podcasts, but people outside of public radio also like podcasts. So let’s find those people.”
The new venture, cofounded by the former CNN and NBC News anchor, is not ashamed about having an agenda. One key part of its toolkit: using video to create a “Waiting for Superman”-like impact on the discussion around education.
The Honolulu Civil Beat and the Honolulu Star-Advertiser both introduced paywalls a couple of years ago. Now their strategies are showing signs of stagnation.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
Doctor, Ken. "Newsonomics: How much is the Financial Times worth, and who might buy it?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Jul. 2015. Web. 18 Apr. 2024.
APA
Doctor, K. (2015, Jul. 22). Newsonomics: How much is the Financial Times worth, and who might buy it?. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2015/07/newsonomics-how-much-is-the-financial-times-worth-and-who-might-buy-it/
Chicago
Doctor, Ken. "Newsonomics: How much is the Financial Times worth, and who might buy it?." Nieman Journalism Lab. Last modified July 22, 2015. Accessed April 18, 2024. https://www.niemanlab.org/2015/07/newsonomics-how-much-is-the-financial-times-worth-and-who-might-buy-it/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/newsonomics-how-much-is-the-financial-times-worth-and-who-might-buy-it/
| title = Newsonomics: How much is the Financial Times worth, and who might buy it?
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 22 July 2015
| accessdate = 18 April 2024
| ref = {{harvid|Doctor|2015}}
}}
