Nieman Foundation at Harvard
HOME
          
LATEST STORY
What sort of news travels fastest online? Bad news, you won’t be shocked to hear
ABOUT                    SUBSCRIBE

Archives: July 28, 2016

“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
Vox wants to move beyond the web page to tell compelling stories.
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
「会員登録が必要だったり、支払いの手続きをしたりというのを後回しにすることで、利用者が記事の内容や質、得られた対価に納得した上で支払えるという仕組みを用意しました」。記事を先に読ませ、課金は後から行うこの仕組みは、定着できるのか――。