Archives: 2016

“Whether it’s their inbox, whether it’s for Twitter, Facebook, Medium, Instagram — the idea is to reach audiences where they’re at.”
The New York Times is running its story Friday, while This American Life’s complementary report will air this weekend and be available for download as a podcast Sunday.
“The content type is always messages, and that’s always true whether you’re getting the message inside the app or as a notification.”
Business Insider Deutschland, one of eight other BI editions outside the U.S. and a growing part of the BI “international newsroom,” is doubling its staff and expanding original coverage.
Some outlets are turning their cameras sideways. Others are cropping horizontally shot video to fit a vertical screen.
An “antidote approach to news.”
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.
The New York Times en Español is the Times’ latest attempt to grow its audience internationally.
“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.”