Nieman Foundation at Harvard
The pilot is for Androids (which makes sense given Android’s dominance in the African market), and relevant BBC content is filtered for users this way:
BBC Drop asks the user for a few favorite topics, or social media preferences, and then continues to learn what they like and dislike from what they swipe on screen. There is also the option of an even more personal news feed which incorporates the user’s own social feeds. The end result is users getting to see content specifically tailored to them, and the stuff they are not interested in being filtered out.
The project is one of the BBC’s many recent efforts to reach audiences in Africa. BBC Connected Studio is currently seeking ideas from teams in Nigeria for improving and broadening the reach of BBC content there (the deadline for submissions is next week).
2 comments:
I saw stories that had nothing to do with Africa. And the ones I did see weren’t positive. If its an app about Africa I expect to see a lot of BLACK AND BROWN faces. Predominantly stories featuring white people, and it was dissapointing and not different at all from regular news.
Really good info can be found on website.Raise blog range
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