His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Owen, Laura Hazard. "Don’t try too hard to look cool (and other lessons from European newsrooms’ digital experiments)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Sep. 2017. Web. 23 Jul. 2024.
APA
Owen, L. (2017, Sep. 26). Don’t try too hard to look cool (and other lessons from European newsrooms’ digital experiments). Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2017/09/dont-try-too-hard-to-look-cool-and-other-lessons-from-european-newsrooms-digital-experiments/
Chicago
Owen, Laura Hazard. "Don’t try too hard to look cool (and other lessons from European newsrooms’ digital experiments)." Nieman Journalism Lab. Last modified September 26, 2017. Accessed July 23, 2024. https://www.niemanlab.org/2017/09/dont-try-too-hard-to-look-cool-and-other-lessons-from-european-newsrooms-digital-experiments/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/09/dont-try-too-hard-to-look-cool-and-other-lessons-from-european-newsrooms-digital-experiments/
| title = Don’t try too hard to look cool (and other lessons from European newsrooms’ digital experiments)
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 26 September 2017
| accessdate = 23 July 2024
| ref = {{harvid|Owen|2017}}
}}
