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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Archives: June 22, 2018

Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
Plus: Facebook expands its fact-checking program; for one thing, it now covers photos and video.