about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
animalpolitico.com
Primary Twitter:
@pajaropolitico

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Animal Político is a political news and aggregation website from México.

Founded in October 2009, it first started as the Twitter account of a fictional character (Pájaro Político or Political Bird) curating content from international news organizations, breaking news, publishing scoops and even doing interviews in 140 characters. Pájaro Político was the first Mexican media outlet that conducted a live interview via Twitter.

“We defined our approach as ‘social-first’. We wanted to create a community,”  says Daniel Eilemberg, one of the site’s founders. Since it started, Pájaro Político used humor and  a very conversational tone to engaged with its followers in a very active interaction.  As a result, the audience following grew rapidly.

One year later, in November 2010, Animal Político was born as a web-only media organization. Four investors with experience in the publishing industry decided to fund the all-digital project, modeling it after sites like Politico and The Huffington Post.

Eilemberg and his business partners had work experience with political coverage. They were behind Poder (Power, in English), a successful magazine devoted to cover heads of State, bankers, presidential candidates, and tycoons. The publication had 7 editions (México, Colombia, Venezuela, Perú, Chile and one for the hispanic market in the U.S.) when it was sold in 2008, just before the economic crisis erupted.

Therefore, the investors backing Animal Político took their time to decide when was a good moment (business-wise) to launch the project. Now, the site is 18 months-old and for the first time it is close to breaking even. Ad revenue is growing and Animal Político is planning to diversify the ways to make money. On the editorial side, they are planning to try syndication of their content and organizing events around the topics the site covers.

On the editorial side, the outcome has been very positive so far. In May 2012, two months after the presidential election in México, the site drew 1.167.000 unique visitors. That’s high season for a site like Animal Político, but its editors hope the readership keeps growing after a new president gets elected.

Animal Político is owned by Elephant Publishing LLC and Printed Matter LLC, both companies based in the U.S. Its newsroom is located in Mexico City.

 

 

 

Peers, allies, & competitors:
Reporte Índigo, Sendero del Peje, Eje Central
Recent Nieman Lab coverage:
Sept. 16, 2021 / Joshua Benton
True Genius: How to go from “the future of journalism” to a fire sale in a few short years — Remember Genius? The startup that started out decoding rap lyrics (and named Rap Genius) but then wanted to create a new layer on top of the entire internet and “annotate the world”? The one that The Washingt...
Sept. 16, 2021 / Shraddha Chakradhar
This study shows how people reason their way through echo chambers — and what might guide them out — Preaching to the choir, shouting in an echo chamber — whatever your preferred metaphor is, a study published earlier this week in the Journal of the European Economic Association sheds some light on what may be happeni...
Sept. 15, 2021 / Sarah Scire
Misinformation is a global problem. One of the solutions might work across continents too. — Is there something WEIRD about fact-checking? Much of the research about combating misinformation with fact-checking comes from experiments that looked at single countries in North America, Europe, and Australia. By over...
Sept. 15, 2021 / Laura Hazard Owen
Facebook’s pivot to video didn’t just burn publishers. It didn’t even work for Facebook — The phrase “pivot to video” has become a joke, shorthand for a media company’s last-ditch effort to turn things around before the layoffs begin. “Today’s metrics are tomorrow’s punchli...
Sept. 14, 2021 / Sarah Scire
Some questions (and answers) about the Local Journalism Sustainability Act — Research tells us that our democracy relies on healthy local journalism, but we know the industry is ailing. Closures, layoffs, and cutbacks in local news — common before the pandemic, thanks to collapsing ad revenue ...

Recently around the web, from Mediagazer:

Primary author: Antonio Jiménez. Main text last updated: June 12, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: Byliner
Byliner logo

Byliner is a publishing start-up that publishes narrative nonfiction e-books and showcases long-form journalism. Founded in summer 2011 by John Tayman, Byliner has billed itself as a way for long-form journalism to get the attention it deserves. It typically publishes stories longer than typical magazine pieces but shorter than books. Its publishing arm, Byliner Originals,…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »