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Primary website:
neighborlogs.com

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Neighborlogs is a blogging platform for neighborhood-level news sites.

Neighborlogs, a for-profit venture owned by the Seattle company Instivate, was launched in 2007 by Scott Durham. About 70 online-only news sites use its free platform as of March 2010. The site is currently in private beta.

The Neighborlogs platform lets local publishers sell ads at their own rates with a tool called InstiAds. Instivate takes a 20-percent cut for all ads sold. Neighborlogs sites also share revenue from the Seattle Indie Advertising Network.

Neighborlogs’ largest site is Capitol Hill Seattle, which moved to the Neighborlogs platform in 2008 and won a Society for Professional Journalists award in May 2010. Capitol Hill Seattle is run by Neighborlogs vice president Justin Carder, but anyone can post content to the blog.

Four Neighborlogs sites collaborate with the Seattle Times as part of the paper’s hyperlocal news partnership.

Neighborlogs has also created a SeattleCrime iPhone app and an iPhone app for its local culture site, The SunBreak.

Recent Nieman Lab coverage:
Sept. 30, 2010 / Laura McGann
Lesson from a tech startup: Sometimes you need a human — The Internet makes buying and selling things easier than ever. Who needs a salesperson when you can click and buy anonymously? When it comes to selling ads, though, that human element hasn’t lost all its value. A t...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: May 13, 2011.
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