about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
Primary Twitter:

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

Tumblr is a microblogging platform created in 2007 by David Karp and Marco Arment and owned by Yahoo.

Tumblr is often referred to as a “microblogging” service because its features are designed for simplicity. Though the blogs offer users background themes and other design options, Tumblr is not as customizable as platforms like WordPress or Blogger. Tumblr allows users to post text, images, video, quotes, links or audio through a basic content management system. Tumblr also incorporates elements of social media, as users can follow each other or “reblog” items posted by others. Its distinct style has been recognized as an important evolution in the form of blogging. It has also been an important platform for social TV activity, similar to Twitter.

In June 2013, Yahoo bought Tumblr for $1.1 billion, pledging that it would run Tumblr as an independent company, though noting that it planned to add more advertisements to Tumblr blogs.

As of September 2013 Tumblr had 140 million users. Before its purchase by Yahoo, the site raised a total of $125 million in venture-capital funds.

Tumblr and the media

Media organizations began establishing a presence on Tumblr in 2010. Much like Twitter and Facebook, news outlets began using Tumblr as an alternate channel for content and as a new means of connecting with readers. Newsweek was among the early adopters, using Tumblr as a place to promote stories in the magazine as well as links and images. By May 2011, at least 60 publications were active on Tumblr.

Newsweek’s Tumblr was also noteworthy for its voice, which was looser and more humorous in tone than the magazine. Mark Coatney, the Newsweek.com editor behind the effort, joined the staff of Tumblr in July 2010 as a “media evangelist” for the company.

Beginning in late 2010 Tumblr introduced features aimed at helping users discover more blogs that also had the consequence of aiding in the curation of news. Tumblr’s curated tag pages allow a select group of editors to tag posts in areas such as news and fashion, as well as event-specific tags related to news like the 2011 revolution in Egypt.

Tumblr has ventured into producing its own original media content, sending correspondents to the 2012 U.S. political conventions to post content to a Tumblr election site. It created a four-person editorial team called Storyboard in 2012 but dissolved it in 2013.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
Sept. 15, 2017 / Shan Wang
BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing — OMG: BuzzFeed gets so many of its posts — from Facebook videos to quizzes to listicles (though apparently it no longer refers internally to articles in numbered format as ‘listicles’) — to go viral thro...
June 21, 2016 / Shan Wang
The future of #content?: Tumblr adds a live video feature while Twitter opens up to longer videos — Tumblr, misunderstood by its owner Yahoo, a trove for BuzzFeed, and the once-safe haven of weird teens all over the world, is opening up to live video. Tumblr itself has been quiet about the development, save for several...
April 26, 2016 / Joseph Lichterman
What Serial community editor Kristen Taylor learned from the show’s second season — It was impossible to ignore the first season of Serial in late 2014. The This American Life spinoff podcast was discussed everywhere from Saturday Night Live to the Colbert Report, and it seemingly thrust podcasting into...
Feb. 22, 2016 / Joseph Lichterman
With a new anonymous tumblr, NBC News wants to know what you really think about the election — It’s easier than ever to share what we think about the election. We all know people who blast their Facebook profiles with dozens of articles from outlets all over the political spectrum. Still, there are people wh...
July 27, 2015 / Madeline Welsh
So a hacker brought down your news site. Now what? New York magazine found out today — So let’s say you’re a New York–based publication which has just published the words and portraits of 35 women who have accused Bill Cosby of rape — on your cover no less. Then a hacker decides to launch a...

Recently around the web, from Mediagazer:

Primary author: Justin Ellis. Main text last updated: April 24, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: McClatchy
McClatchy logo

The McClatchy Company is the nation’s third-largest newspaper company, with 29 daily newspapers including the Kansas City Star, the Sacramento Bee, and the Miami Herald. McClatchy is a publicly traded company based in Sacramento, Calif., where its flagship paper, the Sacramento Bee, was founded in 1857. The company was owned by the McClatchy family until…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »