Many newspapers are healthy — some owners, not so much
Amid all the doom and gloom about newspapers laying off staff and closing bureaus and even — as in the case of Tribune Co., parent company of the Chicago Tribune, Los Angeles Times and Baltimore Sun — filing for bankruptcy, there has been very little attention paid to one of the main reasons for those cutbacks and business failures. And I’m not talking about a decline in journalistic principles or the sudden departure of advertisers for other online properties, or anything as apocalyptic as that. One of the main reasons has very little to do with journalism or even the Internet, and everything to do with the world of mergers and acquisitions.
That reason, as one or two astute observers have pointed out (including former newspaper exec Alan Mutter at his blog Reflections of a Newsosaur, and most recently a commenter at the popular political blog Talking Points Memo) is debt. In the case of Tribune Co. — acquired by corporate raider Sam “Grave Dancer” Zell — and several other major newspapers as well, acquisitions and corporate financing have created the conditions that led to much of the pain they have inflicted on the papers they own. Tribune Co. has built up a staggering debt load of $13-billion, and and chains like McClatchy have accumulated their own unwieldy debts over the past few years, by acquiring newspapers from family firms and smaller chains.
When the U.S. economy was strong, these acquisitions no doubt seemed like a slam-dunk. Despite declines in readership and some movement by advertisers to embrace the Web, many newspapers continued to spin off healthy amounts of cash as recently as a year or two ago, and many corporate chieftains including Zell saw them as a no-brainer kind of acquisition. As the economy has weakened and advertising in particular has declined, however, newspaper owners have found it harder to meet their debt obligations. That doesn’t mean their papers aren’t healthy, just that they aren’t profitable enough to make the payments on all that debt.
Do many newspapers have problems? Sure they do. They’ve dragged their feet when it comes to the online world, and many of them have focused on the wrong things in order to try and drive growth, as my NJL blogging colleague Martin Langeveld notes in his latest post here. And yes, print advertising has declined and online advertising isn’t making up the difference. Those are very real challenges. But they aren’t the only explanation — or even (I would argue) the primary explanation — for the pain that many newspaper chains are suffering right now.
Finally … Somebody gets it. I am so tired of reading “the migration of readers and advertisers to the Internet” as the soundbite explanation for newspaper woes (as if “the Internet” itself was an actual competitor).
Car dealers, home builders, Realtors, retailers … our best advertisers, have been rocked. Gee, you think that has had any impact? And why is the economy the problem for all other industries, but for the newspaper industry, the problem is the mysterious and powerful “Internet.” Don’t most, if not all, newspaper companies have powerful interactive offerings?
Most of these struggling companies are still profitable, sometimes very profitable. The problem is they are not as profitable as they were when they took on the debt, and now they are struggling to pay down the debt.
Newspapers have other challenges, sure. But if the economy were strong, we’d be in much better (if not all-together great) shape.
I’ve never seen a perception of our industry ingrained so deeply in the general public.
Just to chime in..”Finally … Somebody gets it.”
My two cents:
The other thing is that advertising for large players is fundamentally changing. However, the market of local advertising is only growing.
My longer story:
http://sellingprint.blogspot.com/2009/01/its-not-internet-its-not-news-its.html
You are insane. It is the internet. I’m 53 years old and stopped reading newspapers about 10 years ago and switched exclusively to the internet and television. I own my own company and 90% of my customers are 30 years old and under. As part of my marketing/advertising plan I ask people where they find companies to buy products from. Google, TV, billboards, radio. None of them can remember ever reading a newspaper. You sir are a dinosaur. Please crawl into the tar pit on your own power, I’ll get you a broadband connection to make your final moments more bearable.