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Articles tagged McClatchy (91)

“Asking people to support the Bee via digital subscription can be a path for us. However, that path is long. This effort can help serve as a bridge.”
Seven-day newspapers aren’t just talking about cutting out one or two days a week in print — they’re talking five or six. Is this the only way to accelerate the transition to digital or speeding their own decline?
A combined GannHouse (Gatenett?) would own 1 out of every 6 daily newspapers in America. The goal? Buy two or three more years to figure out how to make money in digital.
“We’re ultimately trying to do this as small and nimble as possible so that we can be seeing what’s working and throw out what’s not — and quickly being able to shift in a way that’s a little bit harder when you’re working with a 150-year-old newspaper.”
“A lot of this is taking advantage of what Google has to offer as a partner. They’re tracking all of these interesting trends all the time: what people are looking for and what they’re missing.”
A combined company would own 1 of every 6 daily newspapers in America — and a little more breathing room. But eventually, there has to be a plan beyond just getting bigger.
“We’re trying to create great experiences for both our friends in the newsroom and our audiences whom we never meet.”
Newspaper company CEOs will be the first to tell you a new round of consolidation won’t solve their problems. But it might give them another year or two of breathing room.
Even the best reporters eventually get something wrong. This experiment tried to use the tools we use to spread our stories to spread our mea culpas.