HOME
          
LATEST STORY
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
ABOUT                    SUBSCRIBE
Feb. 17, 2009, 1:16 p.m.

Top 15 of 2008: A closer look at the national newspaper sites

This morning we revealed the top 15 newspaper websites of 2008 as ranked by average monthly unique visitors. Now let’s take a closer look first at the top five national newspapers. (Note that the y-axis in the chart above starts at 3,000,000 uniques to get a sense of the finer fluctuations among these sites; think of it as zooming in on the top tier.) Click here for a larger version of the chart.

The New York Times’ victory isn’t surprising, but its margin of victory is stunning. NYTimes.com garnered 8,658,667 more visitors per month than its closest newspaper competitor, USAToday.com, or a difference of 80%. In 2007, the Times led USA Today by 5,033,534 or 52%. As you can see in the chart below, the breakaway began in September 2007 and, perhaps more impressively, was sustained throughout 2008.

Also notable among the national newspaper sites were year-over-year traffic increases of 54% and 60% at The Los Angeles Times and Wall Street Journal, respectively. The Journal’s rise could vindicate Rupert Murdoch’s decision a year ago to keep charging for the newspaper’s website despite complaints that its paywall was hindering traffic. (Murdoch said last week that traffic to the entire WSJ Digital Network, which includes the Journal, MarketWatch, AllThingsD, and other sites, had increased 76 percent over the past year.)

I also ran these metrics through IBM’s data visualization service Many Eyes. (It’s a good tool to keep in mind next time you’ve got data to play with.) Once you fire up the chart below, you can click to select which newspapers you’d like to compare. And if you click through to the Many Eyes site, you can also choose to look at relative growth. Let us know if you find any interesting results.

POSTED     Feb. 17, 2009, 1:16 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
Internet birthed the radio star: Local newspapers are hoping online radio can be a growth area
Despite slow audience and revenue growth, a handful of newspapers are optimistic about the future of Internet radio.
Newsonomics: Texas, vast Texas, aims to set a new standard in statewide public media news
Texas Standard, a new public radio collaboration, aims to knit together a state both unitary and diverse.
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
711Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
701Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Bloomberg
Newser
WyoFile
Wired
Semana
Next Door Media
Honolulu Civil Beat
Newsday
Franklin Center
Reddit
Chi-Town Daily News
The Washington Post