Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: 10 headlines we may see this fall about the future of news
ABOUT                    SUBSCRIBE
May 18, 2010, noon

Mediagazer: From zero to big traffic driver in just two short months

Last week we were perusing our Google Analytics report here at the Lab and one data point stood out: A site barely two months old had inched into our top 10 referring sites for the previous month. Checking today, it’s up into our top five, passing up many more traditional traffic drivers.

The site is Mediagazer, the media-focused offshoot of the popular technology site Techmeme, and like its sibling it combines editors and an algorithm to gather the best stories on its subject from around the web. On Monday, Mediagazer debuted a feature called Leaderboard (it came first to Techmeme) which ranks news-about-news sources in terms of their prominence on Mediagazer. (We fare well on it, but I swear that’s not why we’re interested.)

I spoke with the site’s editor Megan McCarthy about how the site became a traffic-driver so quickly. McCarthy credits the site’s addictive quality: People arrive via the online equivalent of word of mouth, like social media, and once they’re there, a hefty (though undisclosed) percentage keep coming back. The site already has a core readership that checks in every day, McCarthy said. Mediagazer refreshes every five minutes, thanks to the algorithm searching the web for new content getting linked by other sites; meanwhile, McCarthy is trolling the web for links the algorithm might not have seen yet and prioritizing the ones it has. On a typical day, Mediagazer links to about 40 stories. (McCarthy would not disclose monthly traffic statistics.)

Mediagazer isn’t entering an empty space; from Romenesko to our own Twitter feed, there are plenty of people sorting through the media news of the day. Mediagazer’s scope is broader than, say, ours, including things like new TV lineups and media criticism we wouldn’t cover. Mediagazer joins the other sites run by Techmeme: political news at Memeorandum, celebrity gossip at WeSmirch, and baseball at BallBug, although those three sites are purely automated with no human intervention.

The site is also active on Twitter, sending out the links it posts, with the tweak of including the personal Twitter handle of the author who wrote the post, as you can see above. (The tweet attribution is automated, but requires a one-time setup process with the help of the human.) McCarthy said they want to let journalists know about Mediagazer — I certainly noticed the @ mentions showing up in my Twitter feed — and they want to give readers another opportunity to drill down into a subject area of interest.

“I want anyone who looks at the site to know, not only what’s going on [in the media industry], but what’s going to happen,” McCarthy said.

The combination of links, frequent updates, and obsessive readers seems to create the kind of place that active tweeters and bloggers would stop by. That target audience is clear in the kind of advertisements Mediagazer serves — they seem to be primarily from companies that provide software services to bloggers. It also probably explains why we’re seeing so many Mediagazer readers coming our way.

POSTED     May 18, 2010, noon
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: 10 headlines we may see this fall about the future of news
From pipes to platforms, overseas to over-the-top, the shifts we’ll see in the remainder of 2015 will set the stage for 2016 and beyond.
FOIA site MuckRock launches new efforts to let users track projects and contribute to reporting costs
MuckRock is also debuting project pages that will highlight groups of FOIA requests and let users follow specific stories.
Do article tags matter? Maybe not for traffic, but publishers are using them to glean insights
Analytics company Parse.ly found that sites are expanding their use of article tags to track sponsored content and control paywall access.
What to read next
2577
tweets
The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1310Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Politico
The Chronicle of Higher Education
New Jersey Newsroom
The New Yorker
The Times of London
The Miami Herald
Craigslist
Quartz
Creative Commons
MinnPost
Honolulu Civil Beat
U.S. News & World Report