Nieman Foundation at Harvard
HOME
          
LATEST STORY
“Modern” homepage design increases pageviews and reader comprehension, study finds
ABOUT                    SUBSCRIBE
May 18, 2010, noon

Mediagazer: From zero to big traffic driver in just two short months

Last week we were perusing our Google Analytics report here at the Lab and one data point stood out: A site barely two months old had inched into our top 10 referring sites for the previous month. Checking today, it’s up into our top five, passing up many more traditional traffic drivers.

The site is Mediagazer, the media-focused offshoot of the popular technology site Techmeme, and like its sibling it combines editors and an algorithm to gather the best stories on its subject from around the web. On Monday, Mediagazer debuted a feature called Leaderboard (it came first to Techmeme) which ranks news-about-news sources in terms of their prominence on Mediagazer. (We fare well on it, but I swear that’s not why we’re interested.)

I spoke with the site’s editor Megan McCarthy about how the site became a traffic-driver so quickly. McCarthy credits the site’s addictive quality: People arrive via the online equivalent of word of mouth, like social media, and once they’re there, a hefty (though undisclosed) percentage keep coming back. The site already has a core readership that checks in every day, McCarthy said. Mediagazer refreshes every five minutes, thanks to the algorithm searching the web for new content getting linked by other sites; meanwhile, McCarthy is trolling the web for links the algorithm might not have seen yet and prioritizing the ones it has. On a typical day, Mediagazer links to about 40 stories. (McCarthy would not disclose monthly traffic statistics.)

Mediagazer isn’t entering an empty space; from Romenesko to our own Twitter feed, there are plenty of people sorting through the media news of the day. Mediagazer’s scope is broader than, say, ours, including things like new TV lineups and media criticism we wouldn’t cover. Mediagazer joins the other sites run by Techmeme: political news at Memeorandum, celebrity gossip at WeSmirch, and baseball at BallBug, although those three sites are purely automated with no human intervention.

The site is also active on Twitter, sending out the links it posts, with the tweak of including the personal Twitter handle of the author who wrote the post, as you can see above. (The tweet attribution is automated, but requires a one-time setup process with the help of the human.) McCarthy said they want to let journalists know about Mediagazer — I certainly noticed the @ mentions showing up in my Twitter feed — and they want to give readers another opportunity to drill down into a subject area of interest.

“I want anyone who looks at the site to know, not only what’s going on [in the media industry], but what’s going to happen,” McCarthy said.

The combination of links, frequent updates, and obsessive readers seems to create the kind of place that active tweeters and bloggers would stop by. That target audience is clear in the kind of advertisements Mediagazer serves — they seem to be primarily from companies that provide software services to bloggers. It also probably explains why we’re seeing so many Mediagazer readers coming our way.

POSTED     May 18, 2010, noon
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
“Modern” homepage design increases pageviews and reader comprehension, study finds
A new report from the Engaging News Project shows that users prefer modular, image-heavy homepage designs.
Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
Gimlet wants to become the “HBO of podcasting” — here’s what its founder’s learned trying to get there
Alex Blumberg, CEO and co-founder of Gimlet Media: “People who like public radio like podcasts, but people outside of public radio also like podcasts. So let’s find those people.”
What to read next
1119
tweets
New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
542Putting the public into public media membership
Getting beyond tote bags and pledge drives is critical to the sustainability of public media. Is there an alternative vision of membership that relies on relationships more than money?
538How Upworthy is using data to move beyond clickbait and curation
After hiring Amy O’Leary from The New York Times, the site has started using user data to inform its original content production.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
WikiLeaks
Drudge Report
Ann Arbor News
EveryBlock
Al Jazeera
The Seattle Times
PolitiFact
DocumentCloud
Global Voices
DNAinfo
Arizona Guardian
The New York Times