HOME
          
LATEST STORY
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
ABOUT                    SUBSCRIBE
July 6, 2010, 6:54 p.m.

Time Magazine putting up a paywall to protect print?

Check out the current issue of Time Magazine at Time.com. Click around. Notice anything? On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged version of an article that appears in the July 12, 2010 print and iPad editions of TIME.”

Late last month, Reuters’ Felix Salmon noticed that a Time.com story he followed a link to wasn’t all there — it was just a snippet and a note saying that “To read TIME Magazine in its entirety, subscribe or download the issue on the iPad.” But by the following morning, the full story was back as if nothing happened.

The fact that nearly every major article in the current issue online is now cut short — and that each has the new this-is-an-abridged-magazine-article note — would seem to indicate this is part of a new shift at Time. (A few pieces are posted in full, but even the letters page gets cut off. Even a slideshow, that ultimate driver of pageviews, gets chopped down to just a single slide.)

At this rate, every news outlet with some variant of “time” in their title will be charging digital readers in one way or another. A quick Googling seems to indicate this is new with the July 12 issue.

We’ve got a call into Time to get additional details, but a few quick thoughts:

— It’s interesting that Time would consider this kind of a move when (a) its major rival, Newsweek, is getting roughed up economically, and (b) managing editor Richard Stengel has been proudly proclaiming that Time was “very profitable last year, and we will be even more profitable this year.”

— Time’s website is popular, and there’s still plenty of free content on it — just not, apparently, the weekly magazine itself. News paywalls tend to be more about protecting print as a standalone product than about building a new online revenue stream. So maybe making the content differentiation between the two stronger makes sense.

— But this is a paywall without a door: There appears to be no way to buy access to the magazine from within a web browser — either an individual article or the full issue. The push is all toward print and the magazine’s iPad app. Is that a temporary shortfall, while Time figures out the best way to charge for web access? Or is it a sign publishers are concluding that the web is so problematic a platform for news-as-paid-content that they’re better off using it as a simple promotional platform for iPad apps and paper? Or to ask the zen question, is it really a paywall if there’s no way to pay?

— Given all that, is it just ironic justice or something more that the current Time cover story was written by none other than Steven Brill?

POSTED     July 6, 2010, 6:54 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
On convening a community: An excerpt from Jake Batsell’s new book on engaged journalism
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
750Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Byliner
Bloomberg
Newser
Hacks/Hackers
The Huffington Post
New West
Suck.com
The Batavian
Animal Político
USA Today
GlobalPost
San Francisco Chronicle