Nieman Foundation at Harvard
The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product
ABOUT                    SUBSCRIBE
July 7, 2010, 2:25 p.m.

Time shifts online strategy, lays first bricks of paywall

Last night we wrote about Time magazine’s removal of full-length magazine stories from its website. Readers now get an abridged version paired with a pitch for the print edition or Time’s iPad app. This raised an existential question for us: If you can’t pay for the content, but it’s behind a wall, is it fair to say that Time has erected a paywall?

That question waits for another day, since we just heard back from a Time spokesperson, Betsy Goldin. Goldin tells us in an email that “there is a plan in place for being able to purchase articles online.” So, a classic paywall. Details on payment structure TK.

Other content on Time’s site will remain free, including their new aggregation-heavy NewsFeed and its blogs. Goldin says 90 percent of the content that appears on the site is web exclusive.

Meanwhile, their iPad app, where issues are priced the same as a newsstand copy of Time at $4.99, also runs exclusive content, like videos, slideshows, and other content. It does not include the web-exclusive articles and posts. So, if you’re the sort of person who wants everything Time has to offer, you’ll have to go at least two places.

POSTED     July 7, 2010, 2:25 p.m.
Show comments  
Show tags
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product
“We could use Sunday print to boost us into the stratosphere, to get us into a stable orbit where we can launch other things.”
Slate is taking steps to reduce its page load time by 75 percent
Slate Group vice chairman Dan Check discusses how Slate plans to speed up its site, how it’s thinking about ad blockers, and why it’s participating in platforms like Apple News.
This portable FM transmitter brings information to people in crisis
“When there is no existing infrastructure that is stable for any kind of media, we thought, let’s come back to good old radio.”
What to read next
As giant platforms rise, local news is getting crushed
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?
890What happened after 7 news sites got rid of reader comments
Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today’s FTW have all shut off reader comments in the past year. Here’s how they’re all using social media to encourage reader discussion.
699Facebook woos journalists with Signal, a dashboard to gather news across Facebook and Instagram
Signal helps journalists find, source, and embed content from Facebook and Instagram.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The New Yorker
Investigative News Network
Alaska Dispatch
Center for Investigative Reporting
Arizona Guardian
Zonie Report
The Daily Voice
New Haven Independent