Nieman Foundation at Harvard
The Information’s Jessica Lessin on how she’s scaling an already-expensive subscription product
ABOUT                    SUBSCRIBE
July 7, 2010, 2:25 p.m.

Time shifts online strategy, lays first bricks of paywall

Last night we wrote about Time magazine’s removal of full-length magazine stories from its website. Readers now get an abridged version paired with a pitch for the print edition or Time’s iPad app. This raised an existential question for us: If you can’t pay for the content, but it’s behind a wall, is it fair to say that Time has erected a paywall?

That question waits for another day, since we just heard back from a Time spokesperson, Betsy Goldin. Goldin tells us in an email that “there is a plan in place for being able to purchase articles online.” So, a classic paywall. Details on payment structure TK.

Other content on Time’s site will remain free, including their new aggregation-heavy NewsFeed and its blogs. Goldin says 90 percent of the content that appears on the site is web exclusive.

Meanwhile, their iPad app, where issues are priced the same as a newsstand copy of Time at $4.99, also runs exclusive content, like videos, slideshows, and other content. It does not include the web-exclusive articles and posts. So, if you’re the sort of person who wants everything Time has to offer, you’ll have to go at least two places.

POSTED     July 7, 2010, 2:25 p.m.
Show comments  
Show tags
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Information’s Jessica Lessin on how she’s scaling an already-expensive subscription product
Going both upmarket to investors ($10,000 a year) and downmarket to students ($234 a year).
Bustle’s open-sourcing a way for news orgs to port content to AMP, Instant Articles, and Apple News
“We thought the right way to approach it was to share it as an open project so the whole industry can move forward building on something like this rather than people halfway solving the problem individually.”
The 74 is getting into Spanish-language education reporting, starting in Los Angeles
“I’m not just looking for someone who is able to interview in Spanish. I want someone who is a native Spanish speaker, who really knows this community and its needs around education.”