Nieman Foundation at Harvard
HOME
          
LATEST STORY
Hot Pod: We now have new, free rankings to show how podcasts stack up against each other
ABOUT                    SUBSCRIBE
July 7, 2010, 2:25 p.m.

Time shifts online strategy, lays first bricks of paywall

Last night we wrote about Time magazine’s removal of full-length magazine stories from its website. Readers now get an abridged version paired with a pitch for the print edition or Time’s iPad app. This raised an existential question for us: If you can’t pay for the content, but it’s behind a wall, is it fair to say that Time has erected a paywall?

That question waits for another day, since we just heard back from a Time spokesperson, Betsy Goldin. Goldin tells us in an email that “there is a plan in place for being able to purchase articles online.” So, a classic paywall. Details on payment structure TK.

Other content on Time’s site will remain free, including their new aggregation-heavy NewsFeed and its blogs. Goldin says 90 percent of the content that appears on the site is web exclusive.

Meanwhile, their iPad app, where issues are priced the same as a newsstand copy of Time at $4.99, also runs exclusive content, like videos, slideshows, and other content. It does not include the web-exclusive articles and posts. So, if you’re the sort of person who wants everything Time has to offer, you’ll have to go at least two places.

POSTED     July 7, 2010, 2:25 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Hot Pod: We now have new, free rankings to show how podcasts stack up against each other
Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.
BuzzFeed is building a New York-based team to experiment with news video
It is the “center of a Venn diagram” between BuzzFeed Motion Pictures and BuzzFeed News.
With NYTEducation, The New York Times is taking its expertise and access to the classroom
“People come to learn with us because they want something that feels Times-ean in the experience.”
What to read next
0
tweets
The Verge launches Circuit Breaker, a gadget blog-as-Facebook page
The Verge is launching a new gadget blog that is built for Facebook. (Articles will also run on The Verge’s website.)
0Millennial-focused local startup Charlotte Agenda is expanding its model to a second city, Raleigh
The North Carolina startup says it’s profitable and is looking to expand its reach — but it’s not seeking outside funding.
0With a scripted daily comedy news show, Mic looks to add a little late night TV to the social video mold
“We don’t just present a bunch of headlines and say what we think. Our videos are chock-full of facts and research.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Sports Illustrated
Investigative Reporting Workshop
The Blaze
USA Today
Crosscut
Quartz
Bureau of Investigative Journalism
Associated Press
Hacks/Hackers
Outside.in
The New Yorker
The Daily Voice