HOME
          
LATEST STORY
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
ABOUT                    SUBSCRIBE
Aug. 16, 2010, 10:30 a.m.

The Guardian launches governmental pledge-tracking tool

Since it came to office nearly 100 days ago, Britain’s coalition government — a team-up between Conservatives and Liberal Democrats that had the potential to be awkward and ineffective, but has instead (if The Economist’s current cover story is to be believed) emerged as “a radical force” on the world stage — has made 435 pledges, big and small, to its constituents.

In the past, those pledges might have gone the way of so many campaign promises: broken. But no matter — because also largely forgotten.

The Guardian, though, in keeping with its status as a data journalism pioneer, has released a tool that tries to solve the former problem by way of the latter. Its pledge-tracker, a sortable database of the coalition’s various promises, monitors the myriad pledges made according to their individual status of fulfillment: “In Progress,” “In Trouble,” “Kept,” “Not Kept,” etc. The pledges tracked are sortable by topic (civil liberties, education, transport, security, etc.) as well as by the party that initially proposed them. They’re also sortable — intriguingly, from a future-of-context perspective — according to “difficulty level,” with pledges categorized as “difficult,” “straightforward,” or “vague.”

Status is the key metric, though, and assessments of completion are marked visually as well as in text. The “In Progress” note shows up in green, for example; the “Not Kept” shows up in red. Political accountability, meet traffic-light universality.

The tool “needs to be slightly playful,” notes Simon Jeffery, The Guardian’s story producer, who oversaw the tool’s design and implementation. “You need to let the person sitting at the computer actually explore it and look at what they’re interested in — because there are over 400 things in there.”

The idea was inspired, Jeffery wrote in a blog post explaining the tool, by PolitiFact‘s Obameter, which uses a similar framework for keeping the American president accountable for individual promises made. Jeffery came up with the idea of a British-government version after May’s general election, which not only gave the U.S.’s election a run for its money in terms of political drama, but also occasioned several interactive projects from the paper’s editorial staff. They wanted to keep that multimedia trajectory going. And when the cobbled-together new government’s manifesto for action — a list of promises agreed to and offered by the coalition — was released as a single document, the journalists had, essentially, an instant data set.

“And the idea just came from there,” Jeffery told me. “It seemed almost like a purpose-made opportunity.”

Jeffery began collecting the data for the pledge-tracker at the beginning of June, cutting and pasting from the joint manifesto’s PDF documents. Yes, manually. (“That was…not much fun.”) In a tool like this — which, like PolitiFact’s work, merges subjective and objective approaches to accountability — context is crucial. Which is why the pledge-tracking tool includes with each pledge a “Context” section: “some room to explain what this all means,” Jeffery says. That allows for a bit of gray (or, since we’re talking about The Guardian, grey) to seep, productively, into the normally black-and-white constraints that define so much data journalism. One health care-related pledge, for example — “a 24/7 urgent care service with a single number for every kind of care” — offers this helpful context: “The Department of Health draft structural reform plan says preparations began in July 2010 and a new 111 number for 24/7 care will be operational in April 2012.” It also offers, for more background, a link to the reform plan.

To aggregate that contextual information, Jeffery consulted with colleagues who, by virtue of daily reporting, are experts on immigration, the economy, and the other topics covered by the manifesto’s pledges. “So I was able to work with them and just say, ‘Do you know about this?’ ‘Do you know about that?’ and follow things up.”

The tool isn’t perfect, Jeffery notes; it’s intended to be “an ongoing thing.” The idea is to provide accountability that is, in particular, dynamic: a mechanism that allows journalists and everyone else to “go back to it on a weekly or fortnightly basis and look at what has been done — and what hasn’t been done.” Metrics may change, he says, as the political situation does. In October, for example, the coalition government will conclude an external spending review that will help crystallize its upcoming budget, and thus political, priorities — a perfect occasion for tracker-based follow-up stories. But the goal for the moment is to gather feedback and work out bugs, “rather than having a perfectly finished product,” Jeffery says. “So it’s a living thing.”

POSTED     Aug. 16, 2010, 10:30 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
On convening a community: An excerpt from Jake Batsell’s new book on engaged journalism
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
750Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Arizona Guardian
Craigslist
The Dish
Connecticut Mirror
Knight Foundation
The Bay Citizen
USA Today
DNAinfo
Creative Commons
WikiLeaks
Houston Chronicle
NPR