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Articles tagged The Guardian (139)

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“The big change is commercial, which is that we had advertisers who started to come to us last year and say, ‘We are only going to buy two kinds of ad next year, print and podcast. What have you got?'”
Get this: a defined collection of news stories, organized into sections, that you can browse and read through from front to back and then be done with. What a crazy idea!
It’s a remarkable turnaround for an institution that’s been losing money for what seems like forever, and there are lessons to be had for other digital publishers.
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
“If you didn’t read The Guardian or know anything about it, you should be able to listen to that podcast and get an idea of the stories we thought were important. We certainly tried to reflect The Guardian’s values.”
“Our angle on the current state of journalism is this: The crisis of journalism and legacy news media is structural, and not just a matter of technological challenges or broken business models.”