Nieman Foundation at Harvard
HOME
          
LATEST STORY
What’s coming next in podcast adaptations: Adaptations of other forms of media to podcasts
ABOUT                    SUBSCRIBE
March 29, 2012, 8:47 a.m.
LINK: talkingpointsmemo.com  ➚   |   Posted by: Joshua Benton   |   March 29, 2012

TPM’s Josh Marshall has shared a chart of their mobile (smartphone + tablet, in this case) traffic growth, which is substantial. Highlights:

— Mobile now accounts for 19 percent of TPM traffic.

— It’s iPhone, iPad, and Android, in that order. No other platform matters much. TPM gets around 750,000 visits a month from iPhones, 500,000 from iPads, and 400,000 from Android devices.

— iPhone growth is accelerating.

— Marshall: “My own sense is that iPhone or other handset devices will never be the primary way people will want to read news. It’s just too small — totally functional and extremely useful but not what you’d probably gravitate towards if you were at home and had a desktop or tablet to use. But I can easily imagine tablets becoming the preferred way to reading news.”

As a regular TPM reader, I suspect they’d see even faster mobile growth if they integrated the TPMLiveWire — which seems tailor-made for mobile, being a series of quick bursts of news — into their mobile site. It’s a curious absence.

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
What’s coming next in podcast adaptations: Adaptations of other forms of media to podcasts
Plus: More paywalled podcasts trickle into the open ecosystem, the speed-listening debate, and Adam Ragusea leaves The Pub.
The Athletic, that local sports startup with no advertising, raises $5.4 million and scoops up Sports Illustrated’s former top editor
“The Athletic’s subscriber model allows us to focus entirely on high-quality written content. NO ads, NO auto-play videos, NO clickbait.”
Start your meetings with a folk song — and other ideas from the community-driven, crowdfunded Danish news site Zetland
“If you are to create community based on transparency, you also have to create community within your organization.”