Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Los Angeles Times gets a fully staffed “burner account”
ABOUT                    SUBSCRIBE
March 29, 2012, 8:47 a.m.
LINK: talkingpointsmemo.com  ➚   |   Posted by: Joshua Benton   |   March 29, 2012

TPM’s Josh Marshall has shared a chart of their mobile (smartphone + tablet, in this case) traffic growth, which is substantial. Highlights:

— Mobile now accounts for 19 percent of TPM traffic.

— It’s iPhone, iPad, and Android, in that order. No other platform matters much. TPM gets around 750,000 visits a month from iPhones, 500,000 from iPads, and 400,000 from Android devices.

— iPhone growth is accelerating.

— Marshall: “My own sense is that iPhone or other handset devices will never be the primary way people will want to read news. It’s just too small — totally functional and extremely useful but not what you’d probably gravitate towards if you were at home and had a desktop or tablet to use. But I can easily imagine tablets becoming the preferred way to reading news.”

As a regular TPM reader, I suspect they’d see even faster mobile growth if they integrated the TPMLiveWire — which seems tailor-made for mobile, being a series of quick bursts of news — into their mobile site. It’s a curious absence.

Show tags Show comments / Leave a comment
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
The Los Angeles Times gets a fully staffed “burner account”
The first-of-its-kind team is offering “views, vibes, and commentary.”
“The differences seem to be growing”: A look at the rising generation of news consumers
Social natives ≠ digital natives.
The Washington Post wants to give you a good deal on a digital subscription — from now until 2072
Anyone who tells you they know what digital news will look like in 50 years is lying. But the Post — with an owner rich enough to allow a decades-long time horizon — says it’ll still only cost you $50 a year.