Nieman Foundation at Harvard
HOME
          
LATEST STORY
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
ABOUT                    SUBSCRIBE
April 30, 2012, 11:41 a.m.
Audience & Social
LINK: itunes.apple.com  ➚   |   Posted by: Joshua Benton   |   April 30, 2012

EveryBlock, the Holovaty-founded, Knight-funded, MSNBC.com-purchased neighborhood news-and-data site, updated its iPhone app today to make it easier for people to post questions, photos, or other info from their phone. That fits in well with their 2011 relaunch aimed at moving EveryBlock “from a one-way news feed to a two-way community platform.”

And it’s getting some promotion:

To support the launch of the new application, EveryBlock will run ads in Chicago bus shelters and New York subway stations throughout the month of May. The advertisement bears the headline, “EveryBlock: Fit your neighborhood into your pocket.”

Selfishly, I hope that the move to UGC makes it easier for them to expand beyond their 16 cities: Bostonians one mile from my house get EveryBlock, but here in Cambridge (and any other Boston suburb), we got zilch. (A bit more on the launch here from Appolicious’ Brad Spirrison.)

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Paywalls and politics: Independent Russian television station TV Rain turns to subscriptions as its future
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
For Western news companies looking to India, partnering with local publishers is a path in
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.