HOME
          
LATEST STORY
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
ABOUT                    SUBSCRIBE
April 5, 2012, 1 p.m.
A newly laid brick wall

Wait — so how many newspapers have paywalls?

Pew says around 150 U.S. dailies have digital subscription models, but AP reports 300 newspapers with paywalls.

It can be hard to measure something that keeps growing.

Just over two weeks ago, the Pew Research Center’s Project for Excellence in Journalism reported that there are roughly 150 dailies in the United States that now have some form of digital subscription service. “Dozens more papers are likely to follow in 2012,” the study’s authors wrote.

Fast forward to Wednesday, and here’s the headline attached to an AP story in the Washington Post: “Nearly 300 US newspapers now charging for access on websites, smartphones and tablets.”

I had heard about the Lansing State Journal (Go Green!) announcing its paywall the other day — but did the number of dailies with paywalls really double in a matter of weeks?

It depends on who you ask and how you count.

Most of the papers AP is counting are clients of Press+, which announced in a press release that 323 publications now use its services to “launch paid models.” But those aren’t all newspapers, or in the United States.

“Press+ also does college publications, magazines, trade pubs, things like that,” said Chuck Moozakis, editor-in-chief at News & Tech, which produced the numbers Pew cited. Press+ also works with non-daily newspapers.

Press+ spokeswoman Cindy Rosenthal says that, if you take out the weeklies, magazines, international newspapers, and others, the right number for their platform is around 250 — that’s U.S. dailies who use the company’s platform for digital subscriptions. She couldn’t give an exact figure, and Press+ keeps confidential its list of clients, which makes comparing their count to others’ difficult. But she noted the number continues to grow.

By Moozakis’ count — he updated it just a few days ago — the number of U.S. dailies with digital subscription services is hovering around 160. And the Newspaper Association of America‘s most recent data (from mid-February) finds about 110 daily newspapers in the U.S. have paywalls.

One thing seems clear: The number of newspapers that are putting up paywalls is on the rise. Between newspapers owned by Lee Enterprises Inc., and Gannett, Moozakis estimates about 110 new paywalls in the nearish future.

“Other publishers like McClatchy, which at this point only has one paper with a paywall, you gotta figure they’re going to be jumping on this,” he said. Tribune is the “wild card.” Even the company’s home page has dueling perspectives under the subheads “Old Media is Dead” and “Long Live Old Media.”

Turns out the lesson here is one we keep learning again and again: The news business is changing, and it’s changing fast.

POSTED     April 5, 2012, 1 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
On convening a community: An excerpt from Jake Batsell’s new book on engaged journalism
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
750Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Guardian
El País
Davis Wiki
Gawker Media
DocumentCloud
Chicago Tribune
New West
Center for Public Integrity
Fwix
Byliner
Current TV
INDenverTimes