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Articles tagged paywalls (123)

Who deems Reuters.com so essential that they’ll pay more than two Netflixes a month for it?
Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.
The new project helps small- and medium-sized news organizations take advantage of machine learning to deepen engagement and improve subscription conversions.
In the United States, more than a third of those who pay for online news have signed up for two or more subscriptions.
“Things that were on the fires-and-car-accident side of things would get a lot of pageviews, but didn’t seem to have lasting impact on the way that people live their lives around here.”
“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”
“If we’re going to have news that is paid for by audiences, we have to talk about the news that should never be behind paywalls.”