Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
The new project helps small- and medium-sized news organizations take advantage of machine learning to deepen engagement and improve subscription conversions.
“Things that were on the fires-and-car-accident side of things would get a lot of pageviews, but didn’t seem to have lasting impact on the way that people live their lives around here.”
“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”
Schmidt, Christine. "How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Oct. 2019. Web. 16 Jun. 2021.
APA
Schmidt, C. (2019, Oct. 10). How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?. Nieman Journalism Lab. Retrieved June 16, 2021, from https://www.niemanlab.org/2019/10/how-are-paywalled-news-outlets-preparing-to-serve-residents-in-californias-mega-power-shutoffs/
Chicago
Schmidt, Christine. "How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?." Nieman Journalism Lab. Last modified October 10, 2019. Accessed June 16, 2021. https://www.niemanlab.org/2019/10/how-are-paywalled-news-outlets-preparing-to-serve-residents-in-californias-mega-power-shutoffs/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/10/how-are-paywalled-news-outlets-preparing-to-serve-residents-in-californias-mega-power-shutoffs/
| title = How are paywalled news outlets preparing to serve residents in California’s mega-power shutoffs?
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 10 October 2019
| accessdate = 16 June 2021
| ref = {{harvid|Schmidt|2019}}
}}
