Nieman Foundation at Harvard
HOME
          
LATEST STORY
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
ABOUT                    SUBSCRIBE
Sept. 23, 2013, 2:01 p.m.
LINK: www.mediapost.com  ➚   |   Posted by: Joshua Benton   |   September 23, 2013

Jack Loechner at MediaPost has the details: In the short span from February 2010 to February 2013, U.S. Internet use moved from 451 billion minutes to 890 billion minutes.

Leading the way: smartphones (from 63 billion to 308 billion) and tablets (roughly zero to 115 billion).

Within the news category, 62 percent of online time is still on desktops and laptops, versus 31 percent on smartphones and 7 percent on tablets. The high desktop/laptop number makes sense — an awful lot of online news is consumed by deskbound office workers — but the tablet share has to be disappointing to all the news execs who bet the iPad would revive their business models.

Want to see the future for news? Look at the technology news category, where a full 77 percent of online time is on smartphones.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Paywalls and politics: Independent Russian television station TV Rain turns to subscriptions as its future
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
For Western news companies looking to India, partnering with local publishers is a path in
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.