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Khoi Vinh, former design director of NYTimes.com, has a skeptical post up today on The Guardian’s scrolly Snowden explainer and the broader post-Snow Fall rise of blowout article display.

I’m pretty ambivalent about this new strain of multimedia journalism. As well executed as these early examples are, both this and “Snowfall” clearly cross the line from utilitarian storytelling to superfluous bells and whistles. Also, in my own personal, decidedly unscientific polling, of all the people I’ve met who marvel at “Snowfall,” no one has ever told me that they actually read it. (That’s actually not true; someone told me they did read it, but then again that person has three newspapers delivered to her doorstep every morning, so I would say she’s an outlier.) I suspect the same thing will be true of “NSA Files Decoded.” These kinds of things, I think, are meant to be marveled at more than they are meant to be read.

On the other hand, there is the oft cited if not entirely convincing argument that these things push the medium forward, and help forge new modes of delivering and consuming journalistic content in a world in which there are no longer practical dividing lines between text, sound, video and behavior.

No doubt there is probably some merit to that argument except for the fact that, again, it doesn’t seem to me, anyway, that people are reading these things. Also, there’s the fact that both “NSA Files Decoded” and “Snowfall” so clearly take the form of what I like to call “The Editor’s Prerogative.” What is The Editor’s Prerogative? It’s when you take a piece of journalism and make it huge in scale and elaborate in delivery so that it is more in line with how important an editor thinks the story is than how new audiences actually want to consume it.

Josh Kalven, Cody Brown, and David Sleight, among other names you might recognize, in the comments.

— Joshua Benton
                                   
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Joseph Lichterman    April 22, 2014
Four-year-old startup Benzinga is growing thanks to a free consumer site, a paid news wire, and online financial service marketplace.
  • http://geobrava.wordpress.com/ David H Deans

    Damned if you do, and damned if you don’t — seems like there’s nothing that legacy media companies can do to change some people’s opinion of their ability to be creative and innovative. It’s no wonder that the progressive path to progress is the road less traveled…

  • http://societymatters.org/ Alan Mairson

    It’s so beautifully produced, so scrolly, and so editorially rich that I was unable to locate the comments. Where are they?

    (And to answer your question: Less to be read, and more to be marveled at.)