Nieman Foundation at Harvard
HOME
          
LATEST STORY
Tampa just lost a daily newspaper; is this the continuation of an old trend or the start of a new one?
ABOUT                    SUBSCRIBE
Sept. 2, 2014, 2:55 p.m.
Mobile & Apps
LINK: variety.com  ➚   |   Posted by: Justin Ellis   |   September 2, 2014

Reddit has finally made its Ask Me Anything interviews a little more reader-friendly. Today the site released an official Ask Me Anything app for iOS that streamlines the Q&A series for reading and engaging on mobile devices. Users are able to access Reddit’s archive of AMAs and participate in live interviews.

The AMA series has grown in popularity in recent years as politicians, celebrities, and astronauts have submitted themselves to questions from the crowd. But anyone who has tried to wade into an AMA knows that the Q&As can be dense and difficult to read thanks to Reddit’s archaic design.

The app emphasizes readability and accessibility in an attempt to reach new users. It’s a smart idea that allows Reddit a chance to grow while not alienating the site’s more loyal and longstanding readers. This is not the first time Reddit has tried to launch a mobile app, but it comes at a time when the company is exploring ways to grow and find new sources of revenue.

According to Variety, the app is also Reddit’s attempt to reach a growing mobile audience:

In August, 40% of new users came from mobile, five times what it was in the same month three years ago. One-third of page views come from mobile web. How many more are coming in from third-party apps isn’t known.

“We’ve found in the last year or so a huge uptick in people accessing Reddit from the mobile web, and we want to give those folks a great experience,” said Pao.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Tampa just lost a daily newspaper; is this the continuation of an old trend or the start of a new one?
Buy a company, milk the cash flow, sell off assets, shut it down: It can be a profitable formula. Is this the end game for some metro newspapers?
With new columns and newsletters, ProPublica is trying to attract new readers and have more fun
“There’s a huge benefit to coming up with features that are more fun and more interesting. It appeals to a different audience and can create closer connections with readers — they can see a different side of us.”
In Latin America, a digital community of media startups hopes to make entrepreneurship easier
“Our mission is to support people who are creating new projects. One of the best ways to do that is to empower as many people as possible.”
What to read next
0
tweets
“Investigative brand journalism”: The Guardian and Amazon step into the next level of sponsored content
The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
0Hot Pod: As more podcasts become TV shows, can their founders retain creative control?
Plus: Podcasts as time-shifted cable TV; MTV News launches its first podcasts; Postloudness moves beyond Mailchimp.
0Live, local, late breaking: On Facebook Live, news outlets take a cue from TV (but don’t call it TV)
“This opens up all kind of new ways and products to tell stories that are not so focused on production values.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Newser
Windy Citizen
The Times of London
BuzzFeed
Wikipedia
Tucson Citizen
PBS
The New York Times
ProPublica
The Atlantic
Slate
The Tyee