Nieman Foundation at Harvard
HOME
          
LATEST STORY
Hot Pod: A podcast ranking that misses a lot, new listenership data, and funny Australians
ABOUT                    SUBSCRIBE
Sept. 2, 2014, 2:55 p.m.
Mobile & Apps
LINK: variety.com  ➚   |   Posted by: Justin Ellis   |   September 2, 2014

Reddit has finally made its Ask Me Anything interviews a little more reader-friendly. Today the site released an official Ask Me Anything app for iOS that streamlines the Q&A series for reading and engaging on mobile devices. Users are able to access Reddit’s archive of AMAs and participate in live interviews.

The AMA series has grown in popularity in recent years as politicians, celebrities, and astronauts have submitted themselves to questions from the crowd. But anyone who has tried to wade into an AMA knows that the Q&As can be dense and difficult to read thanks to Reddit’s archaic design.

The app emphasizes readability and accessibility in an attempt to reach new users. It’s a smart idea that allows Reddit a chance to grow while not alienating the site’s more loyal and longstanding readers. This is not the first time Reddit has tried to launch a mobile app, but it comes at a time when the company is exploring ways to grow and find new sources of revenue.

According to Variety, the app is also Reddit’s attempt to reach a growing mobile audience:

In August, 40% of new users came from mobile, five times what it was in the same month three years ago. One-third of page views come from mobile web. How many more are coming in from third-party apps isn’t known.

“We’ve found in the last year or so a huge uptick in people accessing Reddit from the mobile web, and we want to give those folks a great experience,” said Pao.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Hot Pod: A podcast ranking that misses a lot, new listenership data, and funny Australians
Also: Was there a lag in the “Serial effect” on podcast awareness?
BuzzFeed’s Another Round podcast is partnering with a social audio app to let listeners submit their stories
The podcast is working with the app, Rolltape, to make it easier for listeners to submit their own audio.
A Swiss publisher is trying to attract a paying audience with an app sampling stories across publications
Tamedia’s 12-App collects the 12 best stories each day from the company’s 20-plus publications.
What to read next
0Hoping to redefine “trade publication,” Digiday launches Glossy, a vertical to cover disruption in fashion
“I hate the term ‘trade publication,’ because it implies being a boring cheerleader for the industry.”
0Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
0A year in at Vox, Recode looks at its future: Video, distributed content, more podcasts, and no /
“There’s a huge opportunity to be a widely read, digitally native business site that uses tech as our lens, and I don’t think that’s out there.”
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Grist
Placeblogger
Vox Media
Iowa Center for Public Affairs Journalism
Instapaper
Slate
ReadWrite
Google
Neighborlogs
The New York Times
Davis Wiki
SF Appeal