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Articles tagged iOS (38)

Apple now won’t kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.
Apple’s new augmented-reality tools will open up new ways to illustrate stories: “It’s not quite drag-and-drop for producers, but it’s super close to that when it comes to the backend.”
“We saw that we had a much higher app adoption rate on Android, where we had a native app, than on iOS.”
A Apple não irá, entretanto, sofrer um corte na receita das assinaturas.
Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Apple, like Google, is using its position in the browser market to try to control elements of the advertising market.
Here’s how some top news publishers are shaping their interactives for mobile: “These devices are there, they have these capabilities built into them, so how do we use them in our storytelling?”