Nieman Foundation at Harvard
HOME
          
LATEST STORY
As they shrink, are local newspapers protecting their “iron core” of local government coverage? This paper says no
ABOUT                    SUBSCRIBE
Sept. 2, 2014, 2:55 p.m.
Mobile & Apps
LINK: variety.com  ➚   |   Posted by: Justin Ellis   |   September 2, 2014

Reddit has finally made its Ask Me Anything interviews a little more reader-friendly. Today the site released an official Ask Me Anything app for iOS that streamlines the Q&A series for reading and engaging on mobile devices. Users are able to access Reddit’s archive of AMAs and participate in live interviews.

The AMA series has grown in popularity in recent years as politicians, celebrities, and astronauts have submitted themselves to questions from the crowd. But anyone who has tried to wade into an AMA knows that the Q&As can be dense and difficult to read thanks to Reddit’s archaic design.

The app emphasizes readability and accessibility in an attempt to reach new users. It’s a smart idea that allows Reddit a chance to grow while not alienating the site’s more loyal and longstanding readers. This is not the first time Reddit has tried to launch a mobile app, but it comes at a time when the company is exploring ways to grow and find new sources of revenue.

According to Variety, the app is also Reddit’s attempt to reach a growing mobile audience:

In August, 40% of new users came from mobile, five times what it was in the same month three years ago. One-third of page views come from mobile web. How many more are coming in from third-party apps isn’t known.

“We’ve found in the last year or so a huge uptick in people accessing Reddit from the mobile web, and we want to give those folks a great experience,” said Pao.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
As they shrink, are local newspapers protecting their “iron core” of local government coverage? This paper says no
Newspapers have all had to make cuts. But it doesn’t look like they’ve favored the beats that are most important to democracy — watchdog coverage of local governments — over other kinds of news.
Keep your pants on, everyone (and quit defending the male journalists who don’t)
Plus: The SacBee wants those sweet, sweet clicks, the Dallas News Guild wins its vote to unionize, and “when bison merit 80% of the airtime afforded to Asian American history, it calls into question not only the leadership of public television but also who gets to tell these stories, and why.”
How the Minneapolis Star Tribune made the best of a canceled state fair
Carve-your-own butter sculptures, Minnesota trivia, and cheese curd-flavored chapstick were among the Star Tribune’s virtual offerings. (Replicating the llama costume contest proved a bit too difficult.)