Nieman Foundation at Harvard
HOME
          
LATEST STORY
With Indivisible, public radio stations hope the call-in format will help Americans find common ground
ABOUT                    SUBSCRIBE
July 6, 2015, 12:43 p.m.
Mobile & Apps
LINK: www.nytimes.com  ➚   |   Posted by: Madeline Welsh   |   July 6, 2015

That unique confluence of New York Times readers, pope watchers, and WhatsApp users must have been excited on a recent June morning when The New York Times announced it would be experimenting with the messaging app to deliver updates on Pope Francis’ visits to Ecuador, Bolivia, and Paraguay.

The tour began yesterday when the Pope landed in Ecuador and will last for nine days, during which time the Times will be sending updates via WhatsApp to those who signed up. In a post written to announce the experiment, the Times laid out the not-entirely-uncomplicated steps to join what is essentially a gigantic one-way group chat:

To subscribe to this account:

1. Download WhatsApp on your phone.
2. Save this number, 347-346-3429, in your phone’s contacts.
3. Text “POPE” to that number via your WhatsApp account.
You can unsubscribe at any time by texting “UNSUBSCRIBE” to the same number.

The updates, of which there have been a handful so far, have been a reporter’s notebook style briefing where Jim Yardley, the Times’s Rome bureau chief, plays narrator:

pope visit

In an email, Times spokesperson Danielle Rhoades Ha said it was “too early to discuss the WhatsApp experiment,” so no numbers yet on how many people are reading. But certainly the potential audience is large: WhatsApp claims 800 million monthly active users worldwide, the majority them outside the United States.

As the Times and other publishers look to external distribution platforms, the sheer size of WhatsApp’s audience has made it a platform of interest, despite how awkward it can be as a publishing platform. The BBC used WhatsApp to provide information to those in Ebola-stricken areas.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
With Indivisible, public radio stations hope the call-in format will help Americans find common ground
The show is “about understanding the values that we hold and how we want to be — what are our shared hopes and dreams for who we want to be in the world and how are we seen,” says WNYC CEO Laura Walker.
Patreon is helping The Asheville Blade connect directly with readers — and skip over advertisers entirely
“I never have to consider if a story I run is going to make me take a financial hit. That lack of pressure gives us a huge amount of independence.”
ProPublica is leading a nationwide effort to document hate crimes, with local and national partners
“We’re not alone in trying to compile the numbers, and we’re not alone in trying to track all reports.”