Nieman Foundation at Harvard
HOME
          
LATEST STORY
This Danish startup evolved into a “newsletter company” because that was what its readers wanted
ABOUT                    SUBSCRIBE
July 13, 2017, 2:09 p.m.

Slate’s first virtual-reality talk show was “a hilarious disaster”

The show, called Conundrums, is broadcast using Spaces, Facebook’s app that allows users to interact with each other in virtual reality.

If, hypothetically, Georgia and Florida went to war, which state would win? That was one of the questions posed to actress Carrie Preston in the first episode of Conundrums, Slate’s new virtual reality Facebook Live talk show that launched Thursday.

Preston and host Dan Kois, Slate’s culture editor, were presented as legless avatars as the show is produced using Facebook’s VR app Spaces, which was launched earlier this year as a way for Oculus Rift users to interact with each other as avatars. Facebook this week announced that it was adding a livestreaming feature to Spaces, and Slate says it is the first outlet to utilize this platform in this way.

Kois and Preston began their conversation outside of a Brooklyn-based brewery that’s sponsoring the show before using the magic of virtual reality to transport themselves to Jekyll Island, Georgia — one of Preston’s favorite places in her home state. “Hey, that’s Driftwood Beach over there,” she said as the pair arrived on a boardwalk.

The show was streamed from the perspective of a third avatar, a Slate producer, who controlled the locations and camera angles and also tried to help Preston when she had trouble operating some of the Spaces functionality.

Preston first answered the question of whether she preferred peach pie or peach cobbler (cobbler, she said). The conversation then turned to the important matter of who would win a Florida-Georgia War, but before she could answer the Facebook Live feed cut out. (Side note: I insist that any such war should be called The World’s Largest Outdoor Cocktail Party.)

Slate was able to resume the broadcast a few minutes later in a new video — “I was skinnydipping, sorry I’m back now,” Preston joked as the show came back — but the technical difficulties underscored the experimental nature of the show.

In fact, Slate’s first attempt at broadcasting the show cut out about a minute and a half in and they had to continue the broadcast in a new stream.

For Slate, this is a relatively low-risk way for the online publisher to dip its toes in the VR waters. Speaking to Digiday in May, Slate product head David Stern said the company was taking lessons from its successful podcasts and trying to implement them with VR. That meant focusing on conversations and publishing on a regular schedule. “Podcasts taught us, you got to create that habit,” Stern said.

The conundrum conceit is actually one that originated from its podcasts. “On our Gabfest podcasts, we’ve been using conundrums to ask those really tough questions,” Kois said on the show. “Questions like: If one set of animals was going to all band together to eliminate humans forever, would it be dolphins or bees?”

Slate is considering the show an experiment, but it’s going to try to continue to ask guests those wacky questions on a weekly basis while also finding ways to build an audience (and eventually monetize it).

And as Kois and Preston finished their interview by drinking virtual beers, Kois called the first episode an “insane adventure that we have set forth on that has in many ways worked and in many ways been a hilarious disaster.”

POSTED     July 13, 2017, 2:09 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
This Danish startup evolved into a “newsletter company” because that was what its readers wanted
“The website and the apps are based on the rhythm and structure of the newsletter now.”
First Look Media’s Topic.com is leaning on video and illustrations to tell stories (and break out of the news cycle)
“It’s not that I don’t think there’s validity in following the news cycle, but it’s a very competitive space. I don’t think we’re interested in competing in it. We’re interested in creating an experience that’s reflective of the culture, but not reactive to it.”
Chicas Poderosas is launching an accelerator in Latin America for digital news projects led by women
“We are hoping to change the narrative in Latin America, where most media organizations are led by men.”