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“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
Plus: “Like the experts predicted back in 2016, we did end up heading down the dystopian path.”
Plus: Cognizant is exiting the content moderation business, and fake news–debunking Lithuanian “elves.”
The money is welcome, and the potential audience is too. But does this push publishers away from being destinations and toward being suppliers?
Facebook stressed that it during this first test it will “showcase local original reporting by surfacing local publications from the largest major metro areas across the country, beginning with New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, Houston, Washington DC, Miami, Atlanta and Boston.”
Like News Corp with Knewz, it’s trying to build its own platform for news, using its own content and work from other news organizations, to compete with the tech giants. “I am not in danger, Skyler. I am the danger.”
Unless, you know, it’s in an ad paid for by a politician.