about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
theatlantic.com
Primary Twitter:
@TheAtlantic

The Atlantic is an American magazine that features political and cultural commentary. It is published 10 times a year.

The magazine was founded as The Atlantic Monthly in 1857 by a group of prominent writers including Ralph Waldo Emerson, Harriet Beecher Stowe, and Henry Wadsworth Longfellow. It was based in Boston until moving to Washington in 2005. It was among the nation’s leading literary magazines for more than a century and has long been praised for its sophistication and literary quality, though it has rarely made money.

The magazine was owned by real estate mogul Mortimer Zuckerman from 1980 until 1999, when it was bought by its current owner, Washington consultant Dave Bradley.

The Atlantic reinvented itself in 2007, placing a new emphasis on its digital operations and dropping the “Monthly” from its name. It hired a group of prominent bloggers, including Andrew Sullivan (who left for the Daily Beast in April 2011) and Jeffrey Goldberg, made its site free to all visitors, and opened its archives. In 2009, it launched an opinion aggregator called The Atlantic Wire, which it relaunched as The Wire in 2013. The Wire had a staff of just under 15 in 2014. It also began placing a broader emphasis on cultural criticism, rather than on simply policy and politics. (That change met with criticism when, for example, the magazine put Britney Spears on its cover for a story about paparazzi in 2008.) The Atlantic also launched photo and video aggregation sites in 2011.

The Atlantic announced that it would experiment with online paid-content models in 2013.

The Atlantic launched a business news site, Quartz, in September 2012 with a staff of 25. The site, which has a mobile- and tablet-based focus but no apps, was free at startup, with four initial sponsors. (It had 15 within eight months.) It offers advertiser-created content through the Quartz Bulletin. The site’s journalists are organized around “obsessions,” rather than traditional beats. By July 2013, it had reached 5 million monthly users. As of mid-2013, about 25 to 30 percent of its traffic came from mobile.

It launched a defense-oriented news site, Defense One, in July 2013 with a full-time staff of three, with plans to steadily expand.

The Atlantic’s traffic jumped quickly after the changes and reached 10 million unique visitors by May 2011, hitting further highs the following year and reaching 16 million uniques in March 2014. By 2010, the magazine overall turned a profit for the first time in decades, and in 2011, more than half of its ad revenue came from digital media — up from 9 percent in 2008. In 2012, nearly two-thirds of its overall revenue came from digital, and in 2013, it posted its highest profits ever.

The Atlantic’s website features content from the longform journalism website Longreads through a partnership formed in 2013.

In September 2010, the site launched its Tech Channel, whose content generally adopts a cultural and historical view of technology. The vertical is overseen by author and former Wired reporter Alexis Madrigal.

In 2014, The Atlantic launched a social network called This, which allows users to share one link per day.

The Atlantic launched an iPad app in 2011 and added an-iPad optimized HTML5 web app in 2013. It introduced a weekly iPhone magazine for $2.99 a month in 2013.

In May 2011, The Atlantic’s website began experimenting with opening its pitching and editing process to the public, allowing readers to pitch stories and give editing feedback.

In 2009, The Atlantic began selling short stories on Amazon’s Kindle e-reader.

Sponsored content made to resemble Atlantic articles has been a critical part of the site’s advertising strategy. In 2013, it ran and then deleted a sponsored article by the Church of Scientology, then apologized for it.

The Atlantic also runs an events business called Atlantic Live that holds dozens of events each year, including off-the-record dinners with journalists and public officials.

Peers, allies, & competitors:
Recent Nieman Lab coverage:
July 2, 2015 / Ken Doctor
Newsonomics: On end games and end times — Platish or perish? With those malaprop-sounding fighting words a year ago, digital entrepreneur Jonathan Glick neatly, if broadly, summed up a question of the moment on Twitter. We’ve read so many obits for news me...
June 8, 2015 / Laura Hazard Owen
Facebook is starting its real Instant Articles testing in a few weeks, but not everyone will see it — Think of the five Facebook Instant Articles you saw last month as a way to fend off freakouts. By showing what Instant Articles actually look like, Facebook hoped to put an end to confusion, speculation and fears that th...
May 13, 2015 / Joshua Benton
Facebook’s Instant Articles are live: Either a shrewd mobile move by publishers — or feeding the Borg — I hesitate to roll one more boulder up Thinkpiece Mountain today, but the long-rumored publishing-natively-to-Facebook deal has finally arrived. Nine publishers — The New York Times, National Geographic, BuzzFeed, NBC ...
April 22, 2015 / Joshua Benton
The Atlantic redesigns, trading clutter and density for refinement — The Atlantic — has any general-interest magazine navigated the print-to-digital transition better? — redesigned its website last night, doing so entirely in-house and without months of public buildup. Here’s Th...
Feb. 23, 2015 / Joshua Benton
“I know what Guns and Ammo is. I know what Road and Track is…I don’t know what Fusion is.” — If you’re a weekend denizen of Media Twitter, (a) my apologies and (b) you’ve already seen this Friday blog post from Fredrik deBoer, a doctoral student at Purdue and a smart critic of contemporary media. He&...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: August 21, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
Explore: The Daily
Daily logo

The Daily was a tablet- and mobile-based, general-interest daily news publication owned by News Corp. The Daily was launched in February 2011 as the first tablet-specific publication of its kind and was scheduled to cease publishing in December 2012, with its technology and some staff folded into the New York Post. News Corp. initially invested $30…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »