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The Journal Sentinel was created of the 1995 consolidation of the Milwaukee Journal and Sentinel. Journal Communications, which also owns numerous weekly newspapers and radio and television stations, was employee-owned until going public in 2003. In July 2014, Journal Communications announced it would merge with E. W. Scripps, folding the two companies’ broadcast properties into Scripps and spinning off the newspapers into a new public company, the Journal Media Group, headquartered in Milwaukee with the Journal Sentinel as its flagship.
The Journal Sentinel has a sizable investigative reporting unit that has won wide acclaim and numerous awards in the past several years, including two Pulitzer Prizes. The paper has maintained its investment in investigative reporting in recent years despite overall cuts.
The Journal Sentinel has charged for access to its Packer Insider site since 2001 and began charging for its website in January 2012. It offers a metered model, with the first 20 articles per month free, and a digital subscription costing $2.35 per week. In the initial stages of the plan, about three quarters of the online subscribers came from outside the Milwaukee area, largely because of interest in the paper’s coverage of the Green Bay Packers. In 2014, the Journal Sentinel announced a partnership with The Washington Post that gave Journal Sentinel subscribers free access to the Post’s website and apps.
The Daily Mail is a British tabloid newspaper with the largest online audience in the world. Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154…