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The Milwaukee Journal Sentinel is a daily newspaper based in Milwaukee, Wis., and the flagship of the publicly traded media company Journal Communications.

The Journal Sentinel was created of the 1995 consolidation of the Milwaukee Journal and Sentinel. Journal Communications, which also owns numerous weekly newspapers and radio and television stations, was employee-owned until going public in 2003. In July 2014, Journal Communications announced it would merge with E. W. Scripps, folding the two companies’ broadcast properties into Scripps and spinning off the newspapers into a new public company, the Journal Media Group, headquartered in Milwaukee with the Journal Sentinel as its flagship.

The Journal Sentinel has a sizable investigative reporting unit that has won wide acclaim and numerous awards in the past several years, including two Pulitzer Prizes. The paper has maintained its investment in investigative reporting in recent years despite overall cuts.

The Journal Sentinel has charged for access to its Packer Insider site since 2001 and began charging for its website in January 2012. It offers a metered model, with the first 20 articles per month free, and a digital subscription costing $2.35 per week. In the initial stages of the plan, about three quarters of the online subscribers came from outside the Milwaukee area, largely because of interest in the paper’s coverage of the Green Bay Packers. In 2014, the Journal Sentinel announced a partnership with The Washington Post that gave Journal Sentinel subscribers free access to the Post’s website and apps.

Journal Communications has made numerous layoffs and cuts since 2007. The company’s stock price plummeted to an all-time low of 49 cents in March 2009 before stabilizing again in 2010.

Recent Nieman Lab coverage:
July 30, 2014 / Joshua Benton
Diversified media companies are hurrying to undiversify — Not long ago — hours ago, actually — both Journal Communications and E. W. Scripps were media company models of diversification. For many American newspaper companies in the late 20th century, diversifying into broad...
June 27, 2014 / Joshua Benton
That Washington Post deal with local newspapers is generating decent numbers — Back in March, we told you about one of my favorite new newspaper business ideas: The Washington Post’s effort to build its outside-D.C. audience through partnerships with local newspapers around the country. The d...
April 7, 2014 / Marty Baron
Optimism is the only option: The Washington Post’s Marty Baron on the state of the news media — I knew that title would be a bit of a risk. Our profession and our business face many problems, many pressures. Optimism is not always easy to find, and sometimes it’s perilous to admit, especially when you’r...
March 18, 2014 / Joseph Lichterman
The Washington Post goes national by offering free digital access to readers of local newspapers — In 1980, The New York Times launched a daily national edition that, despite a significant upfront investment, turned into a position of strength; today, more than half of the Times’ print subscribers are outside Ne...
Sept. 27, 2013 / Adrienne LaFrance
What does the Milwaukee Journal Sentinel know that your newsroom doesn’t? — MILWAUKEE — You won’t find any newspapers for sale at the fluorescent-lit convenience store about two blocks from the Milwaukee Journal Sentinel’s downtown headquarters. Ask for a copy of the local daily an...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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The Fiscal Times is a New York-based online news organization that covers financial news and economic issues. The Fiscal Times was founded and initially funded in late 2009 by Pete Peterson, an investment banker and former U.S. commerce secretary. The Times planned to launch as a nonprofit but registered as a for-profit organization in order to…

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