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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Milwaukee Journal Sentinel is a daily newspaper based in Milwaukee, Wis., and the flagship of the publicly traded media company Journal Communications.

The Journal Sentinel was created of the 1995 consolidation of the Milwaukee Journal and Sentinel. Journal Communications, which also owns numerous weekly newspapers and radio and television stations, was employee-owned until going public in 2003. In July 2014, Journal Communications announced it would merge with E. W. Scripps, folding the two companies’ broadcast properties into Scripps and spinning off the newspapers into a new public company, the Journal Media Group, headquartered in Milwaukee with the Journal Sentinel as its flagship.

The Journal Sentinel has a sizable investigative reporting unit that has won wide acclaim and numerous awards in the past several years, including two Pulitzer Prizes. The paper has maintained its investment in investigative reporting in recent years despite overall cuts.

The Journal Sentinel has charged for access to its Packer Insider site since 2001 and began charging for its website in January 2012. It offers a metered model, with the first 20 articles per month free, and a digital subscription costing $2.35 per week. In the initial stages of the plan, about three quarters of the online subscribers came from outside the Milwaukee area, largely because of interest in the paper’s coverage of the Green Bay Packers. In 2014, the Journal Sentinel announced a partnership with The Washington Post that gave Journal Sentinel subscribers free access to the Post’s website and apps.

Journal Communications has made numerous layoffs and cuts since 2007. The company’s stock price plummeted to an all-time low of 49 cents in March 2009 before stabilizing again in 2010.

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Primary author: Mark Coddington. Main text last updated: July 31, 2014.
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