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O Globo (The Globe) is a newspaper from Brazil, where it is one of the three most-read dailies.
With an online version since 1996, O Globo has rapidly expanded its presence on various digital platforms. In 2008, it became the first news organization in Latin America to make available its content on Kindle (Amazon’s e-book reader); and in 2012, it launched O Globo a Mais, an evening edition exclusively designed for its iPad app.
The transition strategy has been successful. O Globo’s website has more than 2,3 million registered subscribers and 350,000 unique visitors every day; and thanks to the evening edition for iPad, the average time readers spend consuming its content has tripled.
The E.W. Scripps Company is a Cincinnati-based media conglomerate that owns numerous American newspapers and television stations. In July 2014, Scripps announced it would merge with Journal Communications, folding the two companies’ broadcast operations into Scripps, to be controlled by the Scripps family, and spinning off the newspapers as Journal Media Group. The revamped Scripps…