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O Globo (The Globe) is a newspaper from Brazil, where it is one of the three most-read dailies.
With an online version since 1996, O Globo has rapidly expanded its presence on various digital platforms. In 2008, it became the first news organization in Latin America to make available its content on Kindle (Amazon’s e-book reader); and in 2012, it launched O Globo a Mais, an evening edition exclusively designed for its iPad app.
The transition strategy has been successful. O Globo’s website has more than 2,3 million registered subscribers and 350,000 unique visitors every day; and thanks to the evening edition for iPad, the average time readers spend consuming its content has tripled.
Funded in 1925, the newspaper is the flagship product of Infoglobo. The group edits two more papers, one of them (Extra) has the highest circulation in the South American country.
The Daily Mail is a British tabloid newspaper with the largest online audience in the world. Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154…
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