Twitter  “A news company is not a nuclear power plant. We can experiment. It’s not a matter of life or death.” nie.mn/2amLEYk  
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Nieman Lab Wire

The last 20 posts from the Nieman Journalism Lab, for those who enjoy reverse chronological order.
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Joseph Lichterman    July 27, 2016
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
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Shan Wang    July 27, 2016
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
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Hasit Shah    July 26, 2016
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.
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Nicholas Quah    July 26, 2016
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
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Shan Wang    July 25, 2016
It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
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Ricardo Bilton    July 25, 2016
“The general question we presented everyone with was: What does it look like to build our brands and do storytelling on all of these new places?”
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Taylyn Washington-Harmon    July 22, 2016
“The results have been worth the efforts and have driven listeners in the thousands to the app.”
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Ken Doctor    July 22, 2016
As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.
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Ricardo Bilton    July 21, 2016
“We’re selecting stories very carefully based on what we think readers there want to read. We’re not just copying and pasting.”
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Joseph Lichterman    July 21, 2016
From Texas to Wyoming, outlets are keeping an eye on the markets.
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Joseph Lichterman    July 20, 2016
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
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Joshua Benton    July 20, 2016
Instead of hassling your neighbor’s cousin’s friend who works at Twitter, you can now get rejected via form email.