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Key links:
Primary website:
theblaze.om
Primary Twitter:
@theblaze

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Blaze is a conservative, libertarian media brand associated with American radio host Glenn Beck, that is comprised of radio, television and web programming.

Beck founded Mercury Radio Arts in 2002, out of which grew his eponymous and extremely popular radio program on American politics. In 2010, Beck’s company launched The Blaze, a news and opinion website run by four people that received nearly 2 million unique views in its first days.

About a year later, Glenn Beck TV was launched, on September 12, 2011, about two and a half months after Beck departed Fox News. In June of 2012, Beck rebranded all of these media properties under the name The Blaze, after the website which, by that time, was approaching 9 million unique views a month and employed 17 full time staffers. In total, Beck employs over 100 people.

As of 2013, The Blaze reported revenue between $25 and $100 million. In February of that year, Beck launched a campaign asking listeners to ask their local cable and satellite providers to pick up The Blaze web channel, which has been distributed via the Dish Network since 2012. At least three other networks followed suit.

Although Beck has frequently stated his preference for the independence afforded him by relying on subscription fees rather than outside investors, in 2013 TechCruch reported that Beck was seeking to fundraise $40 million for the expansion of certain international programs, among other projects. The Blaze brand has recently also come to include a digital and print magazine, a series of e-books and an online marketplace for the promotion of small businesses.

Peers, allies, & competitors:

Recent Nieman Lab coverage:
Dec. 10, 2019 / Christine Schmidt
Berkeleyside is launching a sister site in Oakland to help fill the void left by pillaged newspapers — With a twin $1.56 million each from the American Journalism Project (as part of its first grantees) and the Google News Initiative, 10-year-old independent news site Berkeleyside is growing from “seven people in on...
Dec. 10, 2019 / Christine Schmidt
As it settles into Vox, Recode is starting a new project to help people feel power over algorithms — Yes, social media companies are irrevocably altering our way of life, our information streams are more tainted than ever, and you’re tracked everywhere you go (and that could affect your criminal record, your job p...
Dec. 10, 2019 / Christine Schmidt
Here are the American Journalism Project’s first 11 recipients, taking home $8.5 million to grow their business operations — Fresh off painful layoffs, the tally of 7,700 media jobs lost this year, and a warning that the first six months of 2020 will be especially painful for local newspapers, in steps the American Journalism Project with its ...
Dec. 10, 2019 / Laura Hazard Owen
Men and white people believe the news is less reliable now than it was in the past. Women and people of color think it’s gotten more reliable. — Different groups of Americans perceive news very differently: It depends on your race, gender, age, education level, and political affiliation, according to a new RAND survey of 2,543 Americans ages 21 and older. The res...
Dec. 9, 2019 / Christine Schmidt
Want to start your own local online news outlet? With a new staff and a $1 million grant, LION Publishers wants to do more to help — After leaving her job as the managing editor of a newspaper owned by Digital First Media “due to differences with this company‚Äôs management” last year, Kara Meyberg Guzman wasn’t sure what to do next....

Recently around the web, from Mediagazer:

Primary author: Caroline O'Donovan. Main text last updated: June 12, 2014.
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The Chi-Town Daily News was a nonprofit local news site in Chicago that folded in 2009 and reorganized as the for-profit Chicago Current. The Daily News was launched in 2005 by former Chicago Tribune reporter Geoff Dougherty and had a staff of eight at its peak. The site was funded by a combination of membership…

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