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Key links:
Primary website:
theblaze.om
Primary Twitter:
@theblaze

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Blaze is a conservative, libertarian media brand associated with American radio host Glenn Beck, that is comprised of radio, television and web programming.

Beck founded Mercury Radio Arts in 2002, out of which grew his eponymous and extremely popular radio program on American politics. In 2010, Beck’s company launched The Blaze, a news and opinion website run by four people that received nearly 2 million unique views in its first days.

About a year later, Glenn Beck TV was launched, on September 12, 2011, about two and a half months after Beck departed Fox News. In June of 2012, Beck rebranded all of these media properties under the name The Blaze, after the website which, by that time, was approaching 9 million unique views a month and employed 17 full time staffers. In total, Beck employs over 100 people.

As of 2013, The Blaze reported revenue between $25 and $100 million. In February of that year, Beck launched a campaign asking listeners to ask their local cable and satellite providers to pick up The Blaze web channel, which has been distributed via the Dish Network since 2012. At least three other networks followed suit.

Although Beck has frequently stated his preference for the independence afforded him by relying on subscription fees rather than outside investors, in 2013 TechCruch reported that Beck was seeking to fundraise $40 million for the expansion of certain international programs, among other projects. The Blaze brand has recently also come to include a digital and print magazine, a series of e-books and an online marketplace for the promotion of small businesses.

Peers, allies, & competitors:

Recent Nieman Lab coverage:
Jan. 16, 2020 / Joshua Benton
Is this video “missing context,” “transformed,” or “edited”? This effort wants to standardize how we categorize visual misinformation — One thing you learn when you start fact-checking is that, while some things are clearly true or false, there’s a lot that falls in between. What seems like a binary is often more of a messy spectrum: “factual...
Jan. 16, 2020 / Hanaa' Tameez
YouTube’s algorithm is pushing climate misinformation videos, and their creators are profiting from it — When an ad runs on a YouTube video, the video creator generally keeps 55 percent of the ad revenue, with YouTube getting the other 45 percent. This system’s designed to compensate content creators for their work. B...
Jan. 15, 2020 / Joshua Benton
Jack Dorsey has revealed the secret way to get verified on Twitter (kinda) — There are few questions I get more often from journalists and other Nieman Lab readers than this one: How do I get verified on Twitter? Stores may not take checks anymore, but that blue check is still valuable currency o...
Jan. 15, 2020 / Catherine Adams
Putting news on stage: Bringing journalism back to the theater as a public space — The town crier is long gone. Every journalist is hardwired to seek out the largest possible audiences. Why would a reporter want to go out and tell their story to a bunch of actual people in a room when they could put it...
Jan. 14, 2020 / Ken Doctor
Newsonomics: Worried about Alden taking control of Tribune? It’s already pulling strings inside — Missiles and drone strikes may have temporarily driven everyone’s eyes elsewhere — including those in the news industry — but the new decade’s big story in the news business looks a lot like the old one&#...

Recently around the web, from Mediagazer:

Primary author: Caroline O'Donovan. Main text last updated: June 12, 2014.
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