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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:

Sept. 9, 2024 / Richard Tofel

Rebooting the Minnesota Star Tribune: A conversation with Steve Grove — A couple of weeks ago, the Minneapolis Star Tribune, already one of the healthiest metro newspapers in the country, announced a thorough “reboot,” including a re-branding as the Minnesota Star Tribune. Late las...

Sept. 5, 2024 / Sarah Scire

The Institute for Nonprofit News rejected more than half of newsrooms that applied for membership in 2023 — Here’s a nugget from the Institute for Nonprofit News that might come up as we creep ever closer to the 2024 elections. Only 48% of nonprofit newsrooms that applied for INN membership in 2023 were accepted. Others ...

Sept. 5, 2024 / Hanaa' Tameez

Collaboration helps keep independent journalism alive in Venezuela — It has long been difficult to be a journalist in Venezuela. Reporters Without Borders’ Press Freedom Index ranks it 156 out of 180 countries, and more than 400 Venezuelan news outlets have shut down over the last 20 ye...

Sept. 4, 2024 / Sarah Scire

The Salt Lake Tribune, profitable and growing, seeks to rid itself of that “necessary evil” — the paywall — It started when Andy Larsen, sports reporter and data columnist for The Salt Lake Tribune, got annoyed with an “obnoxious” ad on the Tribune’s own site. He brought his frustration about the digital clut...

Sept. 4, 2024 / Myojung Chung

Want to fight misinformation? Teach people how algorithms work — In an era dominated by social media, misinformation has become an all too familiar foe, infiltrating our feeds and sowing seeds of doubt and confusion. With more than half of social media users across 40 countries encoun...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

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