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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:

Jan. 16, 2025 / Sarah Scire and Sophie Culpepper

Local news orgs missed out on political ad money in 2024, and other takeaways from a survey of local media companies — Local news organizations said newsletters, video, and digital subscriptions were their top digital successes in 2024, according to the annual Local Media Industry Insights Survey conducted by the Local Media Consortium. ...

Jan. 15, 2025 / Joshua Benton

The Conversation is trying to make its academia-fueled model work for local news — If The Conversation has proven anything in its decade-plus of existence, it’s that its model is replicable. The nonprofit outlet has built a brand on connecting the knowledge of professors and researchers to both t...

Jan. 15, 2025 / Laura Hazard Owen

OpenAI will fund four Axios Local newsrooms as part of a broader partnership focused on “juicing local news” — OpenAI has entwined itself with 19 news publishers and organizations from the AP and The Atlantic to Le Monde and Spain’s Prisa Media to the American Journalism Project and Lenfest Institute. Now, for the first tim...

Jan. 15, 2025 / Matthew Powers

Is statehouse reporting set for a revival? — Across the country, state lawmakers are preparing to kick off their 2025 legislative sessions. While national politics grabs the lion’s share of news coverage, state governments control key issues that directly impact ...

Jan. 13, 2025 / Sophie Culpepper

A second lawsuit against the Des Moines Register may be frivolous — but it raises media trust issues that aren’t going away any time soon — Last month, Donald Trump sued the Des Moines Register and established pollster J. Ann Selzer for the epically off Iowa Poll predicting a Kamala Harris win in the state, ringing another warning bell for the incumbent pres...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

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