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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:

Dec. 7, 2023 / Brian Stelter

Media owners in the crosshairs as Trump craves retribution — Think ahead to the fall of 2024. The Republican party nominee for president pledges that his administration will open investigations into media companies that make statements his voters don’t like to hear. This nom...

Dec. 7, 2023 / Dannagal G. Young

TV rewards the authoritarian candidate — The stakes have never been higher for American democracy. The most likely winner of the Republican primary in 2024 called for the disruption of the certification of the electoral vote in 2020, insists without evidence th...

Dec. 7, 2023 / Robin Kwong

Newsrooms (re)discover the magic of project management — If you want to see a journalist recoil and slowly back away from you, start talking about Gantt charts, RACI responsibility matrices and project post-mortem meetings. But they can’t run forever. As newsrooms face incre...

Dec. 7, 2023 / Rubina Madan Fillion

Humans hold their own against the robots — I spent a decent amount of time conversing with chatbots this year, trying to gauge how effective they are at writing and editing. Their headlines were boring. Their social posts sounded like they were written by overcaf...

Dec. 7, 2023 / Joshua P. Darr

Local news will adapt to low demand — In 2023, many public discussions about the future of American democracy centered on increasing the supply of local news. The situation is certainly dire: By the end of 2024, Northwestern’s Local News Initiative predict...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

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