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Key links:
Primary website:
dailymail.co.uk
Primary Twitter:
@MailOnline

Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.
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Sports Illustrated is the nation’s largest sports magazine, published weekly by Time Warner. Its weekly print circulation in 2010 was around 3.1 million and its web traffic ranks among the highest of the web’s sports sites. Sports Illustrated has been one of sports journalism’s leading institutions since the 1960s, though it has been criticized in…

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Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
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