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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:

Sept. 21, 2023 / Sophie Culpepper

In another warning sign for nonprofit local news, The City cuts costs — When The City launched in 2019, it was a nonprofit beacon of hope for local news in NYC at a time when for-profit outlets were shrinking and shutting down. In its 2019 annual report, The City acknowledged that it had ...

Sept. 21, 2023 / Louise Story

“Flexicles,” story alert systems, and other ways AI will serve publishers, reporters, and readers — Understanding artificial intelligence has become an essential skill for a media leader. That isn’t simply because you need to determine whether to allow scraping of your website, whether to sue for copyright, or if...

Sept. 20, 2023 / Kelly Bjorklund

Evidence suggests Russia has been deliberately targeting journalists in Ukraine — a war crime — At least 15 media workers have been killed in Ukraine since Russia began its full-scale war in February 2022. Along with targeting civilians, hospitals, schools, orphanages, residential buildings, communications centers,...

Sept. 20, 2023 / Laura Hazard Owen

The Guardian launches Guardian Europe, its fifth digital edition — On Wednesday, The Guardian launched its fifth digital edition, Guardian Europe, which joins the paper’s U.K., U.S., Australian, and international editions. Why Europe? A release offers a few reasons: The Guardian�...

Sept. 19, 2023 / Laura Hazard Owen

What Casey Newton learned in year 3 of running his Substack — In 2020, journalist Casey Newton left The Verge to launch Platformer, a tech news–focused Substack. We previously ran Newton’s wrap-ups of the first and second years of striking out on his own. He just published ...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

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Futurity is a nonprofit news service that distributes articles about universities’ scientific research. The site was founded in 2009 by a consortium of research universities as a way to supplement dwindling coverage of science and health research. The group includes more than 50 universities from the United States, United Kingdom, and Canada. The site is…

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