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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:

March 22, 2023 / Laura Hazard Owen

A forthcoming news site absorbs Grid (and its Middle Eastern funding, too) — RIP the brand Grid, 2022–2023. A little over a year after its launch, the news site Grid is being absorbed into The Messenger, a forthcoming news site that plans to employ 550 journalists within a year while changing &...

March 22, 2023 / Sarah Scire

The Boston Globe steps back from The Emancipator after two years helping the racial justice outlet launch — The Emancipator launched in 2021 with lofty goals (to reframe a national conversation in order to “hasten racial justice”), an impressive list of supporters (its original advisory board included Joy Reid, Edd...

March 21, 2023 / Laura Hazard Owen

Hey, local news publishers: Give the people a calendar — Blairstown, Paterson, and Trenton are three very different communities in New Jersey, but when Sarah Stonbely, the research director of the Center for Cooperative Media at Montclair State University, surveyed residents a...

March 20, 2023 / Joshua Benton

Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones — Why is all the news so negative? Maybe it’s because journalists are naturally drawn to aberrations — outliers from the norm — and those tend to be more bad than good. After all, a flight landing safely isn̵...

March 16, 2023 / Laura Hazard Owen

Amazon calls it quits on newspaper and magazine subscriptions for Kindle and print — It doesn’t matter whether they’re for your Kindle or in print — starting this week, Amazon is no longer selling newspaper and magazine subscriptions. Publishers were alerted to the coming change in Decembe...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

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MinnPost is a nonprofit news site based in Minneapolis, Minn. The site was launched in 2007 by Joel Kramer, a former editor and publisher at the Minneapolis Star Tribune, to reach civic leaders and those interested in public policy. Its initial $1.1 million in funding was provided predominantly by local donors (including Kramer himself), along…

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