We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Recode / Peter Kafka and Rani Molla
/ Dec 5“Digital ad spending reached $209 billion worldwide in 2017, while TV brought in $178 billion, according to Magna, the research arm of media buying firm IPG Mediabrands. Bear in mind that this isn’t because TV ads are cratering — TV ad spending is still flat or slowly growing, depending on the year. And in most cases big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” —
Tags:
digital advertising,
TV advertising
