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    What We’re Reading
    We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
    A Dutch public broadcaster got rid of targeted digital ads — and its revenues went way up.
    Wired / Gilad Edelman / Aug 6
    “Nederlandse Publieke Omroep—essentially the BBC of the Netherlands—found that ads served to users who opted out of cookies were bringing in as much or more money as ads served to users who opted in. The results were so strong that as of January 2020, NPO simply got rid of advertising cookies altogether.” —LO
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