We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Marketing Land / Tim Peterson
/ Aug 18“Previously, video ad buys on Facebook meant ads could appear as pre-roll or mid-roll ads within video content and as standalone sponsored posts in the news feed. Conceivably, the combined in-feed and in-stream placements meant a higher potential reach for the advertiser, but it also meant a higher potential for wasted impressions.” —
Tags:
digital advertising,
Facebook,
Facebook Watch,
video advertising
