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Newsonomics: What was once unthinkable is quickly becoming reality in the destruction of local news
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Kristina Monllos / Mar 25
“For marketers in categories that haven’t pressed pause altogether — typically those in categories heavily impacted by the pandemic like travel, tourism, restaurants and some entertainment have stopped advertising — reworking marketing plans amid the coronavirus is the new norm. For some, it’s about figuring out how to retool out-of-home and events plans for elsewhere. For others, it’s about reducing frequency on television and online, especially next to news about the virus. Agencies say there is no one-size-fits-all approach to what clients press pause on or retool.”
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