Nieman Foundation at Harvard
Newsonomics: What was once unthinkable is quickly becoming reality in the destruction of local news
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Kristina Monllos / Mar 25
“For marketers in categories that haven’t pressed pause altogether — typically those in categories heavily impacted by the pandemic like travel, tourism, restaurants and some entertainment have stopped advertising — reworking marketing plans amid the coronavirus is the new norm. For some, it’s about figuring out how to retool out-of-home and events plans for elsewhere. For others, it’s about reducing frequency on television and online, especially next to news about the virus. Agencies say there is no one-size-fits-all approach to what clients press pause on or retool.”
Tags: , ,