We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
A major benefit of TV is its scale, and using granular data for targeting can limit that scale: “So it may not be worth it for a TV ad buyer to pay for the data and addressable capabilities to only deliver their ad to better-targeted customers, but get less reach overall.” —
Tags:
AT&T,
targeted advertising,
Time Warner
