Nieman Foundation at Harvard
Is the news industry ready for another pivot to video?
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
WAN-IFRA / Neha Gupta / Feb 28
“BQ found that 80 percent of its users visited the website only once. The brand chases a magic number of five and refers to people who visit the website 2-3 times a month as potential loyalists…’The idea is to convert those potential loyalists into loyalists through the RFM model — recency, frequency, monetary value,’ said Khanna.”
Tags: , ,