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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
WAN-IFRA / Neha Gupta / Feb 28
“BQ found that 80 percent of its users visited the website only once. The brand chases a magic number of five and refers to people who visit the website 2-3 times a month as potential loyalists…’The idea is to convert those potential loyalists into loyalists through the RFM model — recency, frequency, monetary value,’ said Khanna.”
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