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How many bots are on Twitter? The question is tough to answer — and misses the point
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Lucia Moses / Nov 21
“MailChimp, the company that serves many email newsletters, has technological limits in how it measures open rates, which can lead to underestimates of how much email newsletters are read. Then there’s the issue of publishers fluffing their subscription numbers by using come-ons like contests, which may yield email addresses if not necessarily loyal readers.”
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